u/tewkberry

I am a horse person in Canada currently looking at buying acreage and setting up a horse barn.

I would like to appeal to appeal to adults in urban and suburban environments that have little to no experience with horses that are looking to break into the cowboy lifestyle. This is just an idea right now, so please let me know if this sounds appealing!

Would you sign up for these sorts of programs? Would you feel comfortable with the cost associated? Let me know your thoughts or send me a DM!

1. Weekend “cowboy up” camp where you’d gain first exposure to horses

- Designed to give a fast and dirty 360° overview of horse management, handling, and riding
- Could decide if the actual cowboy lifestyle and horses are for you without a full lifestyle change
- Gives you the basics of horse handling to give you a leg up if you wanted to pursue a ranch career

Estimated cost = $1500-2000 for 3 days including food and lodging

2. “Cowboy club” weekly drop-in sessions for adult beginners working in groups (overseen by coach) on various horse training methods

- Inclusive environment with other adult beginners looking to pursue cowboy life (not sharing time with kids or advanced riders)
- Ability to skill up at your own pace
- Horse handling hours can count towards certification courses in farriery or equine physio
- Building skillset to use towards ranch work, racetracks, show parks, or breeding farms

Estimated cost = $100 per 90 min drop-in

3. Competition pathway for Extreme Cowboy Racing (obstacle course races on horseback in an arena)

- Fastest growing horse sport in US, so lots of opportunities for future growth in both competitions and training horses
- Obstacles based on real-life ranch work, so doing well in the sport has a direct practical application
- Individual sessions on provided horse to focus on specific goals

Estimated cost = $100 per 45 min

This sub got me started with my first guide, which I wrote last year. At the time, GTME was just getting started, and people were looking for something that took them through the process end-to-end for a full-time GTME working in SaaS. I spent about 3 months and wrote a guide. My best attempt to explain what a GTME is and does, and how to be successful in the role. Everything I knew from over a decade in revenue generation, all my knowledge from my MBA, everything I could think of(!!)…and distilling it down to the core essentials of what I thought was necessary to be successful as a GTME. I published it at gtme-academy.com

Since then, I’ve mentored more people, seen the industry grow and change, and gotten my teeth more into the capabilities of AI specifically for revenue generation.

The GTME of today isn’t the same fledging professional as last year. The fundamentals exist, but the demand for speed and scalability is massive.

I see new needs, and in this year, I gained new skills and perspectives to share.

So, I’m looking again this year for recommendations on what I can do next! What is the largest struggle you have in GTME? How can I help?

Some ideas I’ve been pondering:

- Developing the ideal customer profile: How to build a battle tested ICP to get meetings and paying customers
- Using GTME principles for entrepreneurship: How to grow a small business of your own using the same Fortune 500 GTME principles
- Agent mastery for GTME agencies: How best to employ AI agents in your tech stack to scale up multiple customers simultaneously while retaining memory and security

You tell me! You want it, I’ll write it! (Or a different medium. If you don’t want a book, lemme know that too haha).

Anyway, thank you again for all your help and support from my last guide. And thank you in advance for your suggestions now!!

View Poll

My dad came from a family with 8 kids!! 4 boys and 4 girls.

If you were naming this litter, what would you have gone with?

Hey BBBs!

The “wedding of the century” just happened, so I wanted to ask if anyone is getting inspiration from the T&T nuptials!

- MSG as a venue (versus European estate or private island)
- “Garden in The Garden” theme, bringing the outdoors inside
- Limited bridal party / brother as “Man of Honour”
- Media blackouts and NDAs
- Unconventional officiant (Adam Sandler)
- “JusT&T Married” public announcement immediately after the ceremony
- Branded/monogrammed elements throughout event
- Groom’s tux matching designers to Bride’s gown

Edit to add:
- No sit down dinner (or assigned seating)
- Mixing formal and casual aesthetics (black tie dress code + casual buffet dinner)

That’s all I really know about the event so far, but I’ve read a lot of articles about the trends that it is causing!!

If you are taking inspiration from Taylor and Travis’ wedding, or you think something will become super trendy because of it (or maybe not!) comment below!

Edit:
Initial BBB reviews of TS wedding have been surprisingly negative, with most people viewing her choices as either “tacky” or “done before”. I find it really interesting for a celebrity of her status to seemingly have the opposite influence on the target crowd - the BBBs currently making choices for their own wedding. Could she actually be having a negative effect??

If you were turned off, are there any choices you are now making because of your distaste for her wedding? (Or if you had your wedding things you are super relieved you did, now that you’ve seen what T&T did?)

I’ve been pretty engrossed into building an AI memory tool, but haven’t done anything for the front end yet. I’m happy with where I’m at right now with how the system works, so I want to pivot to user experience.

What have been your favourite AI products to use from a UI perspective, and why?

Conversely, what’s been your least favourite and why?

Any general thoughts on things you like to see with UI/UX design especially with AI products?

This is my advice on how to save $$ on GTM automation. I wrote a long reply to another OP here, and I thought it would be useful for other teams as well!

The OP was struggling with how expensive their automation costs were getting across multiple tools.

Here are my tips on how to save money on automation with your outbound SDR teams. Please add your own below!!

80% of the world’s energy runs on steam turbines (including nuclear power plants). There is little to no way that this 1880’s infrastructure can modernize fast enough to prevent a global energy crisis in the next 3-5 years. The demand for AI, and therefore energy, will exceed supply shortly.

Because of this, providers are increasing base subscription costs, as well as increasing consumption-based pricing. Therefore, every tool you use will not only come with the monthly subscription but also token costs for running automations within that paid program.

Every piece of enrichment, every dedupe, and every signal you are scanning in the market will cost you boatloads of money.

To keep expenses down and the team running lean, a lot more care and attention should be paid to targeting. Lists for campaigns should be focused on under 100 people. If it’s over, the list should be targeted even more. The full buying journey of the buyer should be known: their exact needs, their exact buying behaviour, everything. So when the campaign hits, you will get a great reply rate. Even this *one* change will likely lead to more deals closing per month for your team.

Know what your target is before employing any automation to search, enrich, or contact anyone. Test the segment manually first before using automation. If you need to constantly be searching for new markets, only put one rep on it; don’t use your entire team.

Keep reps focused on one industry and geography. Anything too broad means the ICP will start to shift, and they will be having to keep track of too many moving targets. Saturate a market using established automation and outreach before moving on.

After each campaign, reflect and do a post-mortem on what worked, what didn’t, what you can drop, and what you can optimize. New campaigns should only be started when you have analyzed your previous one.

Reps should only be starting contact attempts when product-market fit (PMF) for each market segment has been established. If you don’t know what the PMF is for that segment, never automate. Do small manual tests to verify, work leads in that new segment from contact all the way to close, and write down lessons along the way. Only when you know exactly what the effective process is for that specific segment should you be creating mass outreach campaigns, including automation. Once the segment has been tested and validated, a rep should take that segment over and saturate it using the same process that has been validated. Only when the market has been saturated should they move on.

This “research —> verify —> expand and saturate —> record lessons —> repeat” approach works to keep reps focused on specific territories and massively reduce tool overhead. When reps are focused, they use their time on effective, repeatable processes rather than trying to constantly find PMF in new markets. They will use their tools better, be able to conserve credits, and have way better ROI for their efforts. You will be able to mitigate tool bloat, keep profit-per-employee up, and have great ROI for your team’s budget!

GTME was created to be more efficient in creating revenue for companies, not more efficient in creating spam in every single industry.

Every day people in this sub complain about their reply rate, their token burn, their tech stack bloat, and of course, the LOW reply rate. So more tools are purchased, more credits are added, and hundreds more emails go out.

None of this will work.

But I will tell you what will work: KNOWING YOUR CUSTOMER.

This is called your Ideal Customer Profile (ICP), and you need to be living and breathing it.

- What industry are they in?
- What size of business?
- Who are their customers?
- Who makes decisions? Group? Individual?
- How long does it take to make a decision?
- What prompted customers just like them to switch?
- How do these customers typically handle budget and purchasing?
- What problem are they trying to fix?
- What issues do they have with their current solution?
- Who do they bring into the discussion about the solution?

Keep asking questions and write down the answers. Interview sales people who talk with prospects every day and can tell you what wins accounts. Talk to customer success who service customers and can tell you what they like and rely on, as well as what they don’t like and struggle with. Talk to actual customers, and ask them what interested them in the product, what made them get a demo, and what ultimately convinced them to buy.

Do this longer than you think is necessary. Do this until you are writing down the answers before they are.

Do this before setting up any Clay table, any email blast, any dashboard.

Because when you know your customer before automation, you already know what works. You already know exactly who you need to target, exactly what signals you are looking for, exactly what message will resonate, and exactly what will take to win.

One week of extra setup becoming an expert in your customers will save you months of bad lead generation, thousands of dollars, and years of emotional pain.