Could be anything like - struggling with demo bookings, unsure about the platform, or landing page leaks. Curious to know what's your biggest marketing struggle that's stopping you from scaling!
Coming this from a 10+ years exp. SEO guy. If you're going to start your own SaaS business and are confused about a profitable idea or what keywords to rank it for, here is a really simple strategy.
If you want only easy to rank keywords, like if you're not ready to build authority or if you don't have a lot of time in your hands and want quick rankings, just set your keyword difficulty filter from 0 to 10 on tools like SEMrush or Ahrefs.
For example, I was browsing for ideas recently and found "yoga class booking system." (In the US). It has a keyword difficulty of just 1. The monthly search volume is 140, so don't expect a lot of traffic on this keyword, but just expect quick rankings and conversions.
All you need is to build some really great content after reverse engineering your top 10 competitors, build a few links on relevant websites, and I guarantee you'll be able to rank in the top 10 in no time. Ranked a hospitality SaaS keyword within 8 months following the above strategy.
It’s a dream for many who are starting a SaaS business and want organic conversions without relying on paid traffic
Happy to reveal more low competition ideas for anyone confused where to start.
AMA!
Coming from a 10+ years exp. SEO guy. If you're going to start your own SaaS business and are confused about a profitable idea or what keywords to rank it for, here is a really simple strategy.
If you want only easy to rank keywords, like if you're not ready to build authority or if you don't have a lot of time in your hands and want quick rankings, just set your keyword difficulty filter from 0 to 10 on tools like SEMrush or Ahrefs.
For example, I was browsing for ideas recently and found "yoga class booking system." (In the US). It has a keyword difficulty of just 1out of 100. The monthly search volume is 140, so don't expect a lot of traffic on this keyword, but just expect quick rankings and conversions.
All you need is to build some really great content after reverse engineering your top 10 competitors, build a few links on relevant websites, and I guarantee you'll be able to rank in the top 10 in no time for this keyword.
Ranked a hospitality SaaS keyword within 8 months following the above strategy.
It’s a dream for many who are starting a SaaS business and want organic conversions without relying on paid traffic
Happy to reveal more low competition ideas for anyone confused where to start.
AMA!
Coming this from a 10+ years exp. SEO guy. If you're going to start your own SaaS business and are confused about a profitable idea or what keywords to rank it for, here is a really simple strategy.
If you want only easy to rank keywords, like if you're not ready to build authority or if you don't have a lot of time in your hands and want quick rankings, just set your keyword difficulty filter from 0 to 10 on tools like SEMrush or Ahrefs.
For example, I was browsing for ideas recently and found "yoga class booking system." (In the US). It has a keyword difficulty of just 1. The monthly search volume is 140, so don't expect a lot of traffic on this keyword, but just expect quick rankings and conversions.
All you need is to build some really great content after reverse engineering your top 10 competitors, build a few links on relevant websites, and I guarantee you'll be able to rank in the top 10 in no time. Ranked a hospitality SaaS keyword within 8 months following the above strategy.
It’s a dream for many who are starting a SaaS business and want organic conversions without relying on paid traffic
Happy to reveal more low competition ideas for anyone confused where to start.
AMA!
Did SEO for a GPS tracker company a few years back, and the main thing holding them back was:
Every product page sounded great to a human but was invisible to a search engine. "Advanced location device with smart connectivity" doesn't match what anyone types into Google.
We optimized the landing pages with keywords that customers are already looking for on Google (using keyword research tools) for eg. - "gps tracker for kids", "gps tracker for elderly parents", "hidden gps tracker for car". Click-through rate jumped immediately.
Two other basics that most hardware startups skip:
Blog posts answering real buyer questions ("how long does a gps tracker battery last", "is it legal to put a gps tracker on someone's car"). These ranked fast because no one else was answering them properly.
Getting listed on the same review sites and directories that already linked to competitors. Not guest posts, just genuine listings and mentions.
Took about 3 months to go from 7 to 227 organic visits a month. Nothing revolutionary, just doing the boring fundamentals that most people skip.
What's your biggest SEO challenge as a GPS startup? I'm open to questions.
I've worked with a UK Restaurant SaaS for the last few years as their contractual digital marketing manager remotely from India, and helped their sales pipeline grow to 1.2M over a span of 3 years (from multiple marketing channels) single handedly as they had no one else from the marketing team.
Since I had no past case studies of working for a SaaS before, I agreed to work for 700GBP per month and gave around 40 hours per month handling all of their marketing channels. However, as their sales pipeline grew over the years with my efforts, I approached them for a slight increase in pay.
They straightaway refused and instead hired a fractional CMO over me who had zero idea of how digital marketing works today. She had absolutely no clue about the latest SEO updates, running paid ads, or even basic CRO techniques.
I was asked to follow her instructions like an intern and then to work full time for them without any increase in pay. When I negotiated, they fired me over the email after having me documented my entire SOP that got them the results.
From what I understood - their mindset was that if I'm from India, I should be charging less no matter what I bring to the table. Is this common with most bootstrapped founders or did I just get unlucky with this one?
I have a full case study of how I helped them with lead gen over the years and confused how to approach and price my skills to similar businesses in the UK. Any feedback is appreciated.
I've worked with a UK Restaurant SaaS for the last few years as their contractual digital marketing manager remotely from India, and helped their sales pipeline grow to 1.2M over a span of 3 years (from multiple marketing channels) single handedly as they had no one else from the marketing team.
Since I had no past case studies of working for a SaaS before, I agreed to work for 700GBP per month and gave around 40 hours per month handling all of their marketing channels. However, as their sales pipeline grew over the years with my efforts, I approached them for a slight increase in pay.
They straightaway refused and instead hired a fractional CMO over me who had zero idea of how digital marketing works today. She had absolutely no clue about the latest SEO updates, running paid ads, or even basic CRO techniques.
I was asked to follow her instructions like an intern and then to work full time for them without any increase in pay. When I negotiated, they fired me over the email after having me documented my entire SOP that got them the results.
From what I understood - their mindset was that if I'm from India, I should be charging less no matter what I bring to the table. Is this common with most bootstrapped founders or did I just get unlucky with this one?
I have a full case study of how I helped them with lead gen over the years and confused how to approach and price my skills to similar businesses in the UK. Any feedback is appreciated.
I worked with a UK Restaurant SaaS and I think I highly undervalued my skills.
I was getting paid 700GBP / month and was responsible for everything end to end: SEO, Social media, Email campaigns, CRO, landing pages creation, graphics, etc. I gave around 40hours / month and generated 400+ demo bookings over a span of 3 years from multi channels.
They fired me when I asked for a raise and now I'm wondering if I was getting paid appropriately or was it too less considering the pipeline value generated by my efforts.
As a SaaS founder what are your thoughts on it and how much would you pay a marketing manager with a similar skill set and results?
Not to mention, they replaced me with someone in-house after having my entire strategy documented.
Edit - the CLTV per lead was valued around 4k GBP
I worked with a UK Restaurant SaaS and I think I highly undervalued my skills.
I was getting paid 700GBP / month and was responsible for everything end to end: SEO, Social media, Email campaigns, CRO, landing pages creation, graphics, etc. I gave around 40hours / month and generated 400+ demo bookings over a span of 3 years from multi channels.
They fired me when I asked for a raise and now I'm wondering if I was getting paid appropriately or was it too less considering the pipeline value generated by my efforts.
As a SaaS founder what are your thoughts on it and how much would you pay a marketing manager with a similar skill set and results?
Not to mention, they replaced me with someone in-house after having my entire strategy documented.
Edit - the CLTV per lead was valued around 4k GBP
Some of what I've already noticed here are:
Struggling with initial demo bookings
Confused what platform to choose
No budget to run paid ads
Struggling with organic leads
No increase in MRR
What is your biggest marketing challenge right now, and what are you doing to solve it?
Biggest mistake I made building a SaaS to 400+ demos was investing in a "widely popular software review platform" (you know the ones).
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Total ROI: 0 booked demos.
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Outcome? Getting bombarded by their own clueless sales reps who didn't even understand the software at all.
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These platforms don't drive high-intent leads. They just hold your brand hostage behind a paywall.
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Has anyone actually seen a positive ROI from paid tiers on these sites, or are we all just getting scammed?
Khaali roads + beautiful infra♥️ This was taken on my way back from Sandwich King 62.
Third day of my Goa workation. Felt like spending my entire day here and ditch the work. Vibes so good, I almost dozed off.
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📍Banyan tree, Arambol.
Hands down, one of the best prawn thalis I've ever tried in Arambol. Beats those expensive restaurants anytime.
Some of what I've already thought of watching are:
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All SLB movies
Tummbad
Dil se
Rang de basanti
ZNMD
Chak de India
Jodha Akbar
Raaz
Haunted (old one)
Dhoom 1 & 2
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Suggest more. Any genre would work!
Generated 400+ booked demos for a restaurant SaaS with multiple channels in a span of 3 years.
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Here's my take on everything I tried:
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Out of all the channels, the organic traffic from Google had the lowest bounce rate, and had the highest engagement rate. A majority of these visitors converted into paying users from the demos booked. The buying intent was the highest. However, it took me around 2 years to build the website's authority from scratch and for the keywords to get ranked. Google's algo f'd up the rankings multiple times.
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LinkedIn was the second best platform after Google. Sales nav + an external automation tool helped book at least 3-4 booked demos in a month. Used the founder's ID to set it up and build trust.
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Cold emails were a hit and miss. Our weekly sales emails hit the pain points of restaurateurs, and resulted in 1-2 booked demos every week.
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The bounce rate was much higher here and the avg session duration lasted 10-15 seconds.
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Used restaurants social media groups to promote our monthly podcasts and sales posts. Around 1-2 booked demos in a month. Restaurateurs themselves aren't much active on social media. Most of the restaurant socials are handled by digital agencies who didn't engage much.
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Meta ads were the worst out of everything I tried. You can't expect quality leads and ROI from social media ads in this niche. The clear reason was the lack of buyer intent and a higher cost of campaigns. Generated around 44 leads, none of them converted into paying customers.
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Not to mention, one of the worst decisions I ever made was investing in a widely popular software review platform (can't name it here). 0 booked demos + bombarded with "helpful" emails from sales reps having zero clue about our software.
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The founder didn't invest in Google search ads so can't comment on it. CPC was a bit on the higher side though when I did the keyword research. Would have taken quite long to get the ROI without the users subscribing to the annual plan. I was confident about the buyer's intent though.
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AMA!
I recently got fired as a fractional marketer for a UK SaaS despite building an entire lead engine for them and handling everything end to end single handedly.
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I worked 40hours/month for them.
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Just when they started seeing the results, they approached me to work full time for them (160hrs/month) with no increase in my monthly retainer.
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When I tried negotiating, they replaced me with an in-house intern after having the entire marketing SOP documented.
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Did anyone else here face something similar?