
25g protein in a tub of yogurt… are we in the protein era now?
It feels like every category of food is becoming a “high protein” product now.
Protein bread.
Protein cereal.
Protein ice cream.
Protein yogurt.
Not complaining 😂 but I’m curious:
Do you actually choose products because they’re high in protein, or has “high protein” just become another marketing claim you automatically notice?
And has anyone here actually tried Skyr?