
Landing clients
I’m giving a free training on July 13-15 about how to land private clients. It’s framed for academics leaving higher ed, but the info I share about defining your niche and doing outreach applies to anyone in editing or coaching.
Day 1: Dream
Identify who you want to serve and what problems you can help them solve, with real case studies of academics (editors, coaches) who've built successful businesses from their existing skills.
Day 2: Build
The nuts and bolts: what services to offer and how to price them—with examples of real editing and coaching packages. We also cover how to structure and sell packages without feeling like a used-car salesperson.
Day 3: Grow
Find out how to land your first clients without feeling cheesy or gross. I'll give you concrete steps you can take now to start moving forward—without having to create an LLC or make a dramatic public announcement.