69 Google Play visitors, 7 install clicks: which part of this hook is failing?
I’m the solo developer of Work Rush, a portrait typing-survival game for Android. I’m trying to diagnose the funnel with actual numbers instead of just posting more of the same creative.
Current Google Play data (last 28 days):
- 614 device impressions
- 69 store-listing visitors
- 7 unique install clicks (10% CTR)
- 3 first-open devices
The current challenge-led Short reached 16 views after about four hours, 44.9% average viewed, and ranked 9/10 among my recent uploads. A previous situation-first clip (“Clocking out? 8 memos left.”) reached 178 views, so I suspect the challenge wording is too abstract before viewers understand the game.
Current clip: https://youtube.com/shorts/FCcdZjdFEDQ
The loop is: memos stack up, the player types three away with the phone keyboard, then a Cleanup item removes the remaining five one by one. I recently shortened normal runs from roughly 7–8 minutes to a 3–4 minute target because successful runs were causing hand fatigue.
I’d value blunt marketing feedback on three things:
Does “8 memos” communicate any stakes to a cold viewer, or should the first frame only sell the situation (“Trying to clock out”)?
Is the staged 5-to-0 Cleanup readable enough to be the payoff, or does it still look like UI elements simply disappearing?
With 69 visitors but only 7 install clicks, would you test the short-form hook first or the store screenshots/first feature graphic first?
Disclosure: free with ads and optional IAP. English and Korean are supported. The clip uses a browser-capture layout; the Android release uses the phone’s native keyboard. Some illustrated assets were made with AI assistance and edited. I’m asking for marketing critique, not ratings or favorable reviews.
