Lead enrichment automation for stale CRM data
Our HubSpot is full of leads from 2021 with no company size, industry, or tech stack. SDRs waste time researching before every call and we probably route 20 percent to the wrong AE because of bad segmentation. We tried Clearbit but it only enriches on create, not retroactively, and it gets expensive fast. I need something that can backfill 40k contacts, then keep new leads enriched in real time, plus write to custom fields we use for routing. What actually works for ongoing enrichment without blowing the budget or needing engineering?