[Hiring] Creative Strategist for DTC health & beauty brands
I'm launching a few new DTC ecommerce brands in the health and beauty space and I'm looking for a creative strategist to own the research-to-brief part of our ad process.
What you'd do:
- Dig through competitor ads, Meta Ad Library and what's working in the niche right now
- Pull out the angles, hooks and formats that are actually performing and work out WHY they work
- Take those ideas and turn them into something better for our own products not a copy-paste, your own spin on it
- Write the brief: angle, hook, script, shot list, reference ads, so the editor knows exactly what to build
- Pass it to our video editor and look the cut before it goes live
- Watch what performs, learn from it, and make the next round of briefs sharper
What I'm looking for:
- You can look at an ad and tell me why it works the hook, the angle, the pacing not just "it looks good"
- You're genuinely creative. You can take a proven angle and twist it into something fresh instead of cloning it
- You know the health and beauty space, or you can learn a customer fast: who they are, what they're insecure about, what makes them buy
- You can write a brief clear enough that an editor doesn't have to ask you five questions
- You're comfortable building from scratch no playbook exists yet, we're writing it together
Rate: $5-11/hour depending on experience. As-needed to start, with more hours as we launch more products.
To apply, DM me with:
- Your portfolio or 2-3 briefs/ads you've worked on
- Where you're based and your working hours
- One ad in the health or beauty space you think is working right now, and one sentence on why