How are you guys approaching SEO/GEO for AI search?
Hey everyone, how you’re approaching SEO/GEO these days, especially for AI search.
We’ve been working on SEO for a new product and tried to make the site much clearer for both Google and AI. We focused on a few main search intents, rewrote the homepage around a clearer H1/value proposition, added pages like How It Works, About, For Users, etc., expanded the FAQ, improved internal linking and structured data, and made the main answers more explicit in the actual HTML.
We’ve also started building the blog and have 7-8 articles up so far, plus some external mentions and content outside the main site. The idea is basically to make the product/entity easy to understand and build up mentions across different sources.
I'm looking more for an experts advice. What you guys are doing for GEO specifically. What has actually worked for getting a product picked up or mentioned by ChatGPT, Perplexity, Google AI, etc.? Thanks a lot.