Hello! I launched my game Holding Pattern exactly 1 week ago on Steam and these are my first week numbers.
I launched with 700 wishlists - a much lower number than I had hoped for, but it was time for me to move onto the next game.
I’ve read lots on marketing and the importance of wishlists, so with 700 wishlists i’d started to accept my sales would be in the range of 25-100 first week.
By the time the numbers for week 1 are finalised, i’m expecting to have outsold my wishlist count going into launch. Firstly, i’m overwhelmed with how much my game exceeded my targets.
The two things I can’t grapple with are: how did this happen? This feels against all the expectations I had set from reading Steam marketing information. The second is, i’m not sure how to learn from this. I’m not sure what I should do differently next game to improve my confidence going into launch, and not just ride a wave of ‘post launch luck’.
This is my first Steam game, so i’m looking for feedback on where my assumptions were wrong and what I could do better next time. Thanks in advance. I’m linking the steam page incase it’s relevant for feedback: https://store.steampowered.com/app/4309180/Holding\_Pattern/