K-pop groups should have standout vocalists
And no, I’m not saying talented singers don’t exist right now, that would be unfair. But honestly? I can’t remember the last time a recent song truly stunned me because of vocals and production together. Like the kind of moment where you just sit there thinking “wow.”
Honestly, I think visuals, fanservice, and marketability started taking priority over vocal development.
A lot of current songs are good, even really good. They’re catchy, polished, easy to replay. But very few leave that lasting impact vocally. They are short. I honestly understand why so many older gen fans lost interest, because from that perspective… there’s not much that feels unforgettable anymore.
Sometimes it feels like 4th and 5th gen idols are trained more to maintain parasocial relationships and fit the market than to become impressive vocalists. And no, I’m not pretending every 2nd or 3rd gen group was vocally perfect. They were not. But most groups still had at least that one vocalist who could completely carry difficult parts and make songs memorable. Plus, a lot of those groups had solid overall vocal foundations across all members. Nowadays, it sometimes feels like vocals became secondary to branding and fan engagement.
I also get why people keep returning to albums that are 10+ years old. Some of these songs still hit harder emotionally and vocally than a lot of current releases. K-pop still has incredible vocalists, especially among soloists. Some of them are outstanding. But a lot of the artists who still give people that “wow” feeling vocally belong to older generations.