Epoch Health Says "Chemical Imbalance" was a Marketing Campaign
Before the 1990s, most people didn't think depression came from your brain.
When drug companies ran market research, they asked the public what caused depression. People said unemployment. Divorce. Having been abused as a child. Almost no one pointed to a chemical imbalance in the brain.
Then Big Pharma went to work.
>"The pharmaceutical industry set out very deliberately to change people's minds and to persuade people instead that depression is a biological condition and needs a biological remedy, i.e. the drugs that they were promoting."
That's psychiatrist Dr. Joanna Moncrieff, who dug the campaign out of the archives. It was called Defeat Depression, run by medical organizations and often funded by drug companies.
The aim was to convince you it's medical, then send you to your doctor for the pill.
>"This was a marketing campaign."
Original post on X (Twitter).