
What VfL Boss Hecking says about the "Wölfinnen"
Translation of the paywalled article:
Wolfsburg. The Managing Director of Sport sees Wolfsburg’s women's football team as remaining well-positioned—and reveals an interesting detail from the new head of the women's team's VfL contract.
By Daniel Hotop, Sports Wolfsburg/Braunschweig
July 5, 2026, 7:00 AM
VfL Press Conference
With his new position as Managing Director of Sport at VfL Wolfsburg, Dieter Hecking has taken on several major tasks. The one closest to his heart—following two stints as their head coach—is responsibility for the men's team, with whom he aims to achieve a return to the Bundesliga as quickly as possible.
At the same time, however, the 61-year-old executive is also responsible for the youth academy and the women's team (the "Wölfinnen"). The latter are once again undergoing a period of transition, most notably due to the changeover from the architect of their success, Ralf Kellermann, to Vanessa Bernauer. Hecking has already held in-depth discussions with the new sporting director—and reveals a previously undisclosed detail of her contract.
"On one hand, we want to add quality; on the other, we want to remain an attractive destination for talent from both home and abroad. That must continue to be our path."
Hecking had not previously engaged with women's football professionally as intensively as he is doing in his new VfL role. However, during his time as Board Member for Sport at 1. FC Nürnberg, he was responsible for the professionalization of the FCN women's team and worked closely with Sporting Director Osman Cankaya. Hecking had actually played football against Kellermann in the past and, during his first stint as a VfL coach, had watched several matches involving the *Wölfinnen* (the women's team) in person—including two Champions League finals. Hecking is currently immersing himself in the subject, stating: "Women's football is highly valued by us, and by me personally."
Hecking is well aware that VfL faces ambitious challenges: "The competitive landscape has changed significantly, both domestically and internationally. We are in the process of adapting to these market realities so that we can remain ambitious. That is certainly our goal." Unlike his predecessor Peter Christiansen, however, Hecking does not publicly declare winning specific titles as the objective. He recognizes that the two-time domestic double winners from Munich are now playing in a different league. Yet, Hecking notes with a healthy sense of self-confidence: "We don't need to sell ourselves short, either."
The club sent a clear signal with the signing of Danish international forward Cecilie Floe Nielsen (from SSC Napoli), for whom they paid a record VfL transfer fee of 400,000 euros. Hecking comments: "The fact that we can facilitate a transfer like this underscores our ambitions. On one hand, we want to add quality to the squad; on the other, we want to remain an attractive destination for talent from both Germany and abroad. That must continue to be our path." Recently, VfL had lost its status as a stepping-stone club, as top clubs—such as FC Barcelona, Olympique Lyonnais, and teams from the English Women’s Super League—have begun approaching the most promising players at an increasingly early stage.
How will they achieve this? Through a great deal of persuasion to show that VfL remains the right club for growth. But also through transfer fees: "Everything is getting a bit more expensive given the changing market conditions. Nevertheless, we still see ourselves in a position where we can make it happen." Hecking does not rule out the possibility that the recently set record fee for Danish striker Floe Nielsen could be broken again. The club will have to be prepared to do so in order to at least maintain its current competitive standing. However, the Managing Director of Sport emphasizes: "It has to be balanced. We won’t just spend money; we also need to recoup it through transfers." And regarding new signings, he stresses: "It won’t always be on the scale of the Cecilie Floe Nielsen deal."
Bernauer still has plenty of work ahead of her regarding the squad: several players are looking to leave the club, including Janou Levels and Guro Bergsvand. Justine Kielland’s move to Aston Villa was finalized on Friday, with VfL receiving around €300,000 for the Norwegian. The Wolfsburg team needs to strengthen in a number of positions. Assembling the squad will take significantly longer than in previous years—possibly right up until the summer transfer window closes on September 1.
What makes the 61-year-old optimistic about the *Wölfinnen* (the Wolfsburg women's team) is that the club appears to have made a great choice in appointing former *Wölfinnen* midfielder Vanessa Bernauer as Kellermann’s successor. "We are in very regular contact. From my perspective, she has made an excellent start because she tackles issues head-on and has a clear overview of the market. Her demeanor is highly professional, and our collaboration is built on a great deal of trust," Hecking emphasizes. "I see someone who fully identifies with the role and the club. Together with Stephan Lerch—whom I also hold in high regard—we are well-positioned to successfully continue developing women's football in Wolfsburg."
Hecking also reveals that Bernauer—who was officially scheduled to start on July 1—received clearance from her former club, FC Zürich, ahead of schedule. Her first official day on the job was actually two weeks earlier, on June 17. "She is stepping into big shoes, but I am convinced that Vanessa will develop very well in this position." One thing is clear: the new sporting director fully supports the "She-Wolves" and already has a very good grasp of the sporting situation."