Distribution is the actual job. Building is a one-way traffic. You build and…..thats it
I thought building the app would be hard. Turns out distribution is the actual job.
Few months ago I wanted to have a microsaas product which I would use as a side hustle.
Like most developers/founders, I assumed the hardest part would be the product itself.
It wasn’t.
Building became easier than ever:
- Vibe Coding - AI helps code
- frameworks are mature and hence MVPs are ready and can be shipped fast
Closer to Launch, the real question came in:
Where do I even promote this?
Which communities allow posting?
How do you launch without sounding spammy?
What actually works for early-stage SaaS?
SEO? Reddit? LinkedIn? X? Product Hunt?
What should I do first?
I realized most founders don’t fail because they can’t build.
They fail because distribution is chaotic.
Curious: how many of you would resonate the pain point ?