How long can irrational hype sustain the AI craze?
I'm selling couches that take a million dollars to create. Fortunately, I've been subsidizing them so people are only paying a few thousand for them. My goal is just to get everyone using my coaches so I can get hype behind my product and secure more investors. So many people, especially the CEOs of various companies that help supply materials for the couch manufacturing, keep telling the press that these couches are revolutionary and that they will completely change the furniture game forever.
Some of us have even theorized that perhaps sometime soon these couches will achieve UPI (ultimate posture improvement). Once we achieve UPI the human race will evolve into its next form of posture which will come with tons of benefits with regard to longevity and athletics.
Anyways, I'm wondering how long I can keep this up? Will my industry fall apart if I stop subsidizing these couches? If people no longer have access to them then I lose all the hype.