What rebranding would fit Mariah Carey (away from the "Christmas Queen branding" of the last years)?
What kind of rebrand away from the "Christmas Queen" one would you think would fit her now?
It's just talk, keep it light 😊
I think soul-gospel singer-songwriter would be a good one. With finally more focus on her being a song-writer, not only a singer.
In the past she had these branding:
- adult contemporary (with partial erasure of her black identity)
- RnB fun, sexy, original, plenty of collaborations with hip-hop artists (with integration of her mixed-race identity)
- Christmas Queen (she doesn't even call herself it, but no harm money-wise!)
After listening to Here For It All and how she is adapting her vocals, I think that more collaborations with gospel and soul artists could rebrand her in this direction (still will underlying RnB). She can also start putting the highlight more on her being a "seasoned songwriter".
That said, this is just light talk, not saying what she should or shouldn't do. 😊