Expanding a B2B SaaS into China
I thought the biggest challenges when going to china would be localization, payment integration, and making sure the infrastructure could handle users in another region.
The more I've looked into it, the more I've realized China is an entirely different digital ecosystem.
Every topic seems to lead to something new. I've been reading about WeChat Official Accounts, Mini Programs, ICP filings, local cloud providers, app distribution, data compliance, and how websites or APIs that work perfectly well elsewhere can behave very differently for users in mainland China.
Also the customer journey seems different. In most markets, customers move between websites, email, and mobile apps. In China, it seems like a large part of that experience can happen inside WeChat, which changes how you think about onboarding, customer communication, and product design.
Normally we'd focus on CDNs, caching, and latency optimization, but for China there are additional considerations around hosting location, DNS behavior, compliance, and network performance that seem to influence architectural decisions from the beginning.
separating current best practices from outdated advice is also challenging. Some resources suggest you need to redesign everything, while others say a few well-planned changes are enough. Since a lot of the information online is several years old, it's not always clear what companies launching today are actually doing.
We're still in the research phase, but it's been a fascinating process. Preparing a B2B SaaS for China feels much less like another international expansion and much more like learning how to build for a completely different digital ecosystem