How do you clone a unicorn? My top sales guy is capped by language barriers and I need to expand.
I’m currently dealing with a "good" problem, but it’s becoming a massive bottleneck for my business and I could really use some advice from people who have scaled sales teams.
I have a sales guy who is a literal machine. He’s a full-cycle unicorn: he hunts for his own leads, does the outreach, and closes with a terrifyingly high win rate. Because our product hits a real pain point, he takes home a very fat commission check every month. He's happy, I'm happy.
Here is the catch: he only operates in the Spanish-speaking market.
We are now in a position where we desperately want to expand into other regions and languages (English, mainly, but open to others). The market is there, the product is ready, but my star player is walled off by a language barrier.
I’m facing a classic founder's dilemma:
Option A: Do I hand him a hefty budget, tell him to hang up the phone, and have him build, train, and manage an international sales department? (My fear: a great player doesn't always make a great coach, and I'd be losing my best closer in the trenches).
Option B: Do I leave him alone to keep printing money in his region, and try to find his exact clone but equipped with different "language packs"? If so, how do you even replicate a top performer's magic in a market you (or they) haven't tested yet?
I'd love to hear from sales vets or founders who have crossed borders and scaled beyond a single star player. How did you handle the language leap? All suggestions (or cautionary tales) are highly appreciated!