It's interesting how the MCU has slowly become one of the best and worst things to ever happen to Marvel Comics.
It's wild to think that, because in the MCU's heyday, this would be unheard of, but now it's really hard to argue against.
For context, Marvel Comics is currently in a really poor state both commercially and creatively. Very few of the books are really getting traction, and Marvel has lost its place as the publisher with the biggest share of the market to DC.
Now, is it only the MCU's fault for this? Not really; it's more a combination of problems like the editorial team and Disney's lack of interest on the comics side. Still, everything tracks down to it, even if not directly.
A good example of what I'm referring to was this year's San Diego Comic-Con. For comparison's sake, let's look at DC. In that event, they announced three black-led ongoing series, two miniseries of lesser-known characters for their next level initiative, three one-shots (one in the main universe and two in the Absolute universe), a new Batman ongoing by the team behind the critically and commercially acclaimed Absolute Martian Manhunter, and the reveal of two designs that, from what I've seen, have been very well received.
Marvel, on the other hand? Well, they announced a new Editor-in-Chief, some Sneak Peeks for their new Midnight Universe, a new Venom Ongoing, a new Mary Jane miniseries, an outline of The Marvel Universe after the Armageddon event ends, and the announcement that Marvel will dip their toes in the world of webtoons.
Tastes may vary, but most would agree that DC has the more interesting/original announcements. At the same time, Marvel mostly stuck to the basics, safe picks, but that wasn't what people were talking about after the event finished. No, what people were discussing was the announcement of the next phase of MCU movies and the casting of David Jonsson as the new Black Panther and Ryan Gosling as the new Ghost Rider.
Now, is the MCU's success the problem? No, and if you like the movies, good for you. But it shows how the MCU has become the get-out-of-jail-free card for anything Marvel does.
Is the MCU's success the problem? No, and if you like the movies, good for you. But it shows how the MCU has become the get-out-of-jail-free card for anything Marvel does. There isn't any move to change the status quo in any meaningful way from the directors; we are seeing Marvel doing the same mistakes that led to their bankruptcy in the 1990's with stuff like Blind Bags. The comics feel more like an advertisement for the MCU than their own thing, and why would they change it? The MCU is making billions at the box office, and who cares about comics in the year 2026 when you can have movies and games for those same characters?
But, is Marvel still capable of turning things around? Absolutely. The Midnight universe, even if currently getting lukewarm reactions from fans after what happened to the Ultimate Universe, has really good creative teams linked to it; books like Moon Knight, Daredevil, Thor, Iron Man, and others have been very well received, and they still have really great talent at their disposal like Al Ewing, Jonathan Hickman, and Jed Mackay. But the question is still the same: will they change?
Right now, the best comparison to make with Marvel's current state is with Pokemon. Both are billion dollar empires that have been called out for their drop in quality, but while Pokemon has formula that no matter how outdated it gets it still brings capital and I only see Nintendo stepping up and actually forcing Gamefreak to change their formula significally if they shit the bed so badly that would force their hands, and this is the same company that released Scarlet and Violet, two games that while enjoyable were not in a state were they should have been released (bt hey, from what I've seen they seem to start to change the developing formula for the Gen 10 games, so they may be able to turn things around). Marvel is on the same wavelength, where they've gotten comfortable with what they are doing and don't seem interested in changing the status quo, as you can see in Amazing Spider-Man and in how the story seems stagnated for what feels like an eternity by this point.
Now, before ending the rant, the MCU did bring a lot of good stuff for Marvel; heck, their current stronghold on Pop Culture mostly comes from it. I doubt they would reach even half of it by just doing comics and games. It did introduce the Marvel Universe to multiple people who have never read a comic in their lives. Still, at the same time, as someone who doesn't care for the MCU that much, sometimes it really feels like the medium that created so many iconic characters and stories for so many generations has been treated as an afterthought by the higher-ups simply because it doesn't make as much money as the movies.