Tips for Successful Channel Pivoting?
My main channel is in a bit of a sticky situation. Overall the channel is performing well. CTR, Audience Retention, Returning Viewers and New Visitors are all usually on the up. (I say usually because I'm currently in the process of trying to move and that has effected my consistency which has effected the channel) All this lets me know people are still enjoying the content. The issue is my channel has always been rooted in Fashion. It would ebb and flow what topics were discussed but that has always been the overarching niche. The problem is I found one topic that started performing very well, let's just say it was barefoot sneakers for example and it really took off bringing a lot of new subs and views. My issue is that the topic has now kind of become a gravitational pull on the channel and when I upload other content, that used to perform well, it does subpar and takes a while to get off the ground.
I know a sort of rebalance is necessary for a number of reasons. First, I don't want to be the face of barefoot shoes, I'd like to be associated with more than that. Second, I can't talk about barefoot shoes forever, eventually (and soon probably) the topic will hit a wall and people will move on to another trend.
I've already started uploading more of the older type of content that use to perform well to counterbalance the effect of the barefoot shoes videos but I'm not sure what else if anything I should be doing? If anyone has experience pivoting a channel or successfully diversifying. Especially in situations like this where it's sort of a course correction. I'd be grateful for the advice.