Seasonal businesses: how do you associate increase in organic impression and traffic to your SEO and not to the increase in the general demand in high traffic seasons?
Hi
So we have a very seasonal business where there is a lot of demand from April to September and then it dies out. Clearly, our organic impression from March goes up a lot and then from September it goes down a lot.
We also uploaded a lot of blogs, fixed a lot of technical issues (wrong headings, broken links, chain redirections, increased internal traffic, improved SEO titles and descriptions, ....).
The issue now is that we cannot associate how much of increased visibility is due to those changes versus just general demand going up meaning that impression would have gone up any way even if we didn't touch anything.
So my question is how do seasonal businesses handle this issue?