Looking for a Non-Technical Co-Founder

I’m 22, based in Noida, India, and I’m looking for a non-technical co-founder (20–26) to join me in building AppMatters.

I’m currently building Kash, a money companion, as the first product under AppMatters.

The vision

My long-term goal is to grow Kash into a meaningful consumer product and eventually build more consumer apps under AppMatters.

Who I’m looking for

I’m looking for someone who can take ownership of the non-technical side, especially around:

- UI/UX and understanding users

- Product thinking

- Marketing and growth

- Distribution

- Partnerships

- Positioning and brand

You don't need to be an expert in all of these. What matters more is ownership, curiosity, good judgment, and the willingness to execute.

Where things stand

I want to be completely transparent about the current stage:

- Kash is built and live, but it hasn't started generating revenue yet.

- I’m currently focused on growing the product, understanding users, and validating monetization.

- AppMatters is not registered as a company yet.

- I haven't raised any funding.

- This is an early-stage venture, so there is genuine uncertainty and risk.

- The equity split would be 50/50 between me and the co-founder.

I’m specifically looking for someone who is ready to take this risk with me and build from this stage not someone looking for an already-funded or revenue-generating startup.

If you're interested, please read the details above before messaging me.

If it still sounds like something you'd genuinely want to build, DM me with:

  1. A little about yourself

  2. What you can bring to AppMatters

  3. Why you want to build a startup at this stage

  4. Your LinkedIn/profile

I may not be able to respond to every message, but I'll go through the relevant ones.

reddit.com
u/kaushalrathour — 9 days ago

Building Consumer Apps, Looking for a Co-founder

Hey everyone! 👋

I am 22M and currently building consumer mobile apps. I’m looking for a non-technical co-founder who’s also serious about building a company long term.

I’m especially looking for someone interested in UI/UX, product, understanding users, growth, or distribution.

I’m currently building Kash, a money companion, and would love to find someone to build it with. I’m also open to exploring other ideas together if we find a stronger opportunity.

Since there are quite a few people here building and testing their own apps, I thought this might be a good place to connect.

If you’re interested, feel free to DM me and tell me a little about yourself and what you’re building.

reddit.com
u/kaushalrathour — 11 days ago

Looking for a Non-Technical Co-founder

Hi everyone,

I am 22M, a product engineer, looking for a non-technical co-founder who genuinely wants to build a company for the long term.

I have spent the last couple of years building and shipping products end-to-end mobile apps, backend, websites, APIs, deployments, analytics, and more.

Right now, I am building Kash a money companion. I want to keep building Kash, but I am also open to discovering a better opportunity together if we find one.

Who I am looking for

Someone around 20-26 who wants entrepreneurship to become their career, not just something to try for a few months.

I would especially value someone strong in UI/UX, understanding users, product thinking, marketing, growth, distribution, partnerships, or positioning. UI/UX is particularly important to me since it's an area where I am not very strong.

I am looking for someone who:

- Takes ownership and makes decisions independently

- Enjoys understanding users and solving real problems

- Is comfortable with uncertainty and changing direction

Doesn't give up just because an idea doesn't work

Is serious about building something and willing to commit

You don't need a startup background or a perfect idea. I am more interested in how you think, what drives you, and whether we work well together.

If this resonates with you, send me a DM with a little about yourself, what you're currently doing, anything you have built, and why you want to build a company.

reddit.com
u/kaushalrathour — 12 days ago

Looking for a Non-Technical Co-founder

Hi everyone,

I am 22M, a product engineer, looking for a non-technical co-founder who genuinely wants to build a company for the long term.

I have spent the last couple of years building and shipping products end-to-end mobile apps, backend, websites, APIs, deployments, analytics, and more.

Right now, I am building Kash a money companion. I want to keep building Kash, but I am also open to discovering a better opportunity together if we find one.

Who I am looking for

Someone around 20-26 who wants entrepreneurship to become their career, not just something to try for a few months.

I would especially value someone strong in UI/UX, understanding users, product thinking, marketing, growth, distribution, partnerships, or positioning. UI/UX is particularly important to me since it's an area where I am not very strong.

I am looking for someone who:

- Takes ownership and makes decisions independently

- Enjoys understanding users and solving real problems

- Is comfortable with uncertainty and changing direction

Doesn't give up just because an idea doesn't work

Is serious about building something and willing to commit

You don't need a startup background or a perfect idea. I am more interested in how you think, what drives you, and whether we work well together.

If this resonates with you, send me a DM with a little about yourself, what you're currently doing, anything you have built, and why you want to build a company.

reddit.com
u/kaushalrathour — 12 days ago

Looking for a Non-Technical Co-founder

Hi everyone,

I am 22M, a product engineer, looking for a non-technical co-founder who genuinely wants to build a company for the long term.

I have spent the last couple of years building and shipping products end-to-end mobile apps, backend, websites, APIs, deployments, analytics, and more.

Right now, I am building Kash a money companion. I want to keep building Kash, but I am also open to discovering a better opportunity together if we find one.

Who I am looking for

Someone around 20–26 who wants entrepreneurship to become their career, not just something to try for a few months.

I would especially value someone strong in UI/UX, understanding users, product thinking, marketing, growth, distribution, partnerships, or positioning. UI/UX is particularly important to me since it's an area where I am not very strong.

I am looking for someone who:

- Takes ownership and makes decisions independently

- Enjoys understanding users and solving real problems

- Is comfortable with uncertainty and changing direction

- Doesn't give up just because an idea doesn't work

- Is serious about building something and willing to commit

You don't need a startup background or a perfect idea. I am more interested in how you think, what drives you, and whether we work well together.

If this resonates with you, send me a DM with a little about yourself, what you're currently doing, anything you have built, and why you want to build a company.

reddit.com
u/kaushalrathour — 12 days ago

I built an offline-first expense tracker where logging an expense feels like sending a message. Would you give it a try?

u/kaushalrathour — 24 days ago

For delivery partners, restaurant owners, and D2C brands - I have a few questions about logistics

I am researching how last-mile delivery actually works and would love to learn from people who deal with it every day.

If you're a delivery partner:

- Do you spend a lot of time waiting between orders?

- If you could receive orders from multiple businesses/apps at once, would that increase your earnings?

- What's the biggest frustration in your day-to-day work?

If you own or manage a restaurant, cloud kitchen, or D2C business:

- How do you currently handle deliveries?

- Do you use your own riders or third-party services?

- What's your biggest challenge with deliveries today?

- If there was a reliable pay-per-delivery logistics network, would you consider using it? Why or why not?

If you've worked in logistics or quick commerce:

- What do you think is the hardest operational problem that people outside the industry underestimate?

I'm not trying to sell anything. I'm just trying to understand the real problems before building anything.

Thanks in advance!

reddit.com
u/kaushalrathour — 28 days ago

For delivery partners, restaurant owners, and D2C brands - I have a few questions about logistics

I am researching how last-mile delivery actually works and would love to learn from people who deal with it every day.

If you're a delivery partner:

- Do you spend a lot of time waiting between orders?

- If you could receive orders from multiple businesses/apps at once, would that increase your earnings?

- What's the biggest frustration in your day-to-day work?

If you own or manage a restaurant, cloud kitchen, or D2C business:

- How do you currently handle deliveries?

- Do you use your own riders or third-party services?

- What's your biggest challenge with deliveries today?

- If there was a reliable pay-per-delivery logistics network, would you consider using it? Why or why not?

If you've worked in logistics or quick commerce:

- What do you think is the hardest operational problem that people outside the industry underestimate?

I'm not trying to sell anything. I'm just trying to understand the real problems before building anything.

Thanks in advance!

reddit.com
u/kaushalrathour — 28 days ago

For delivery partners, restaurant owners, and D2C brands - I have a few questions about logistics

I am researching how last-mile delivery actually works and would love to learn from people who deal with it every day.

If you're a delivery partner:

- Do you spend a lot of time waiting between orders?

- If you could receive orders from multiple businesses/apps at once, would that increase your earnings?

- What's the biggest frustration in your day-to-day work?

If you own or manage a restaurant, cloud kitchen, or D2C business:

- How do you currently handle deliveries?

- Do you use your own riders or third-party services?

- What's your biggest challenge with deliveries today?

- If there was a reliable pay-per-delivery logistics network, would you consider using it? Why or why not?

If you've worked in logistics or quick commerce:

- What do you think is the hardest operational problem that people outside the industry underestimate?

I'm not trying to sell anything. I'm just trying to understand the real problems before building anything.

Thanks in advance!

reddit.com
u/kaushalrathour — 28 days ago

I will not promote. For delivery partners, restaurant owners, and D2C brands - I have a few questions about logistics

I am researching how last-mile delivery actually works and would love to learn from people who deal with it every day.

If you're a delivery partner:

\- Do you spend a lot of time waiting between orders?

\- If you could receive orders from multiple businesses/apps at once, would that increase your earnings?

\- What's the biggest frustration in your day-to-day work?

If you own or manage a restaurant, cloud kitchen, or D2C business:

\- How do you currently handle deliveries?

\- Do you use your own riders or third-party services?

\- What's your biggest challenge with deliveries today?

\- If there was a reliable pay-per-delivery logistics network, would you consider using it? Why or why not?

If you've worked in logistics or quick commerce:

\- What do you think is the hardest operational problem that people outside the industry underestimate?

I'm not trying to sell anything. I'm just trying to understand the real problems before building anything.

Thanks in advance!

reddit.com
u/kaushalrathour — 28 days ago
▲ 32 r/careermarketplace+1 crossposts

Looking for a long-term co-founder (India preferred)

Hi everyone,

I'm looking for someone who wants to build a company, not just a startup for a few months.

I'm a product engineer based in Noida. For the last couple of years I have been building software end-to-end mobile apps, backend, websites, APIs, deployments, analytics, and everything needed to take a product from an idea to production. I recently launched Kash, an offline-first personal finance app, but I'm not attached to that idea forever.

I'm preferably looking for a non-technical co-founder, but that's not a hard filter. If you're technical and we work well together, I'm completely open to that.

One thing I want to make clear: I'm not looking for someone because I need help writing code. I'm comfortable owning the technical side and taking products from idea to production. What I'm really want in a co-founder is someone who enjoys thinking about customers, growth, distribution, marketing, partnerships, product positioning, and getting products into people's hands.

That said, I don't see this as "my side" and "your side." I'd expect us to challenge each other's thinking, make product decisions together, and work collaboratively. If you're technical too, I'm more than happy to build together. I'm looking for a partner, not a role to fill.

I'm looking for someone who:

  • Wants to build for the long term (10+ years), not just chase the next trend.
  • Has high ownership and likes making decisions instead of waiting for instructions.
  • Is curious, thoughtful, and enjoys solving hard problems.
  • Is open to changing direction if we discover a better opportunity together.
  • Is ideally based in India, or somewhere we can meet regularly.

I don't believe people become co-founders after a couple of calls. I'd rather get to know each other, discuss our long-term goals, work on something together for a while, and only then decide whether we should build a company together.

I'm also open-minded about ideas. Kash is what I'm building today, but if we discover a better opportunity together or your idea turns out to be stronger I am happy to pursue that instead. I care much more about finding the right person than forcing one specific idea.

If this resonates with you, send me a DM. Tell me a bit about yourself, what you've built (if anything), what excites you, and why you want to start a company.

reddit.com
u/kaushalrathour — 1 month ago

My first app taught me that "useful" doesn't mean "needed". How do you validate demand?

Recently i built a mobile app publicly and received positive feedback from people. The problem was real and similar solutions existed but i tried to remove the friction and it did. It was a natural language expense tracker fully offline you don't need to fill long forms for it(fully offline).

After launching i shared on linkedin, reddit communities, twitter but got no users. People congratulated but not used them.

I think the problem was real but not urgent. People agreed it was useful, but not useful enough to change their behavior and start using a new app.

I am now exploring new problems and want to avoid the same mistakes.

I am currently planning to

  1. Collect and note down them without thinking about the products

  2. Do market research before building

  3. Ask users how they solve problems today and what they hate in existing solutions?

For founders who built products before

  1. How to observe problems, and how to validate the product?

  2. How do you do market research?

  3. What questions do you ask to potential users?

  4. How you differentiate between real and urgent problem in user POV?

reddit.com
u/kaushalrathour — 2 months ago

Why do people stop using expense trackers after a few days? I tried solving that

Launched my first indie app. Kash (Expense Tracker)

App Store: https://apps.apple.com/us/app/kash-expense-tracker/id6774987648

I built this because most expense trackers feel like extra work after a few days. People start tracking, but quickly stop because logging becomes repetitive and slow.

Kash focuses on reducing that friction. The idea is simple: expense logging should feel as fast as sending a message, not like filling a form.

Right now it’s live on iOS, and I’m actively collecting feedback from early users before improving and expanding further.

Would appreciate honest feedback from other builders or users who have tried expense tracking apps before.

u/kaushalrathour — 2 months ago

5.5K views, 0 real users. what am I missing?

My first indie app just went live on the App Store yesterday.

It got around 5.5K views on Reddit and some really kind comments (~10), but I’m still not seeing real users coming in.

I’m trying to understand what I might be missing.

Is it:

- the way I’m presenting the problem?

- lack of trust because it’s a new app?

- App Store conversion issues?

- or something else entirely?

Would really appreciate honest feedback from people who have done indie launches before.

reddit.com
u/kaushalrathour — 2 months ago

5.5K views, 0 real users. what am I missing?

My first indie app just went live on the App Store yesterday.

It got around 5.5K views on Reddit and some really kind comments (~10), but I’m still not seeing real users coming in.

I’m trying to understand what I might be missing.

Is it:

- the way I’m presenting the problem?

- lack of trust because it’s a new app?

- App Store conversion issues?

- or something else entirely?

Would really appreciate honest feedback from people who have done indie launches before.

reddit.com
u/kaushalrathour — 2 months ago
▲ 13 r/indiebiz+2 crossposts

My first indie app just went live on the App Store

Finally live on the App Store. 🎉

Kash is an expense tracker built for people who gave up on expense trackers.

Most apps make tracking feel like homework. Kash focuses on making it fast, simple, and easy to stick with.

If you've ever stopped tracking expenses because it took too much effort, I'd love for you to try it and share your feedback.

App Store:
https://apps.apple.com/us/app/kash-expense-tracker/id6774987648

u/kaushalrathour — 2 months ago

My first indie app just went live on the App Store

Finally live on the App Store. 🎉

Kash is an expense tracker built for people who gave up on expense trackers.

Most apps make tracking feel like homework. Kash focuses on making it fast, simple, and easy to stick with.

If you've ever stopped tracking expenses because it took too much effort, I'd love for you to try it and share your feedback.

App Store:
https://apps.apple.com/us/app/kash-expense-tracker/id6774987648

https://preview.redd.it/dxxwd70aqk5h1.png?width=1672&format=png&auto=webp&s=006b5c098914a29012a7a90cedbfe447d7779d64

reddit.com
u/kaushalrathour — 3 months ago

My first indie app just went live on the App Store

Finally live on the App Store. 🎉

Kash is an expense tracker built for people who gave up on expense trackers.

Most apps make tracking feel like homework. Kash focuses on making it fast, simple, and easy to stick with.

If you've ever stopped tracking expenses because it took too much effort, I'd love for you to try it and share your feedback.

App Store:
https://apps.apple.com/us/app/kash-expense-tracker/id6774987648

https://preview.redd.it/r0x5ibizpk5h1.png?width=1672&format=png&auto=webp&s=aa5de39b2a0ed41328e1ff78768510835169eead

reddit.com
u/kaushalrathour — 3 months ago

What's something you still do manually because existing apps aren't good enough?

Not looking for startup ideas or billion-dollar opportunities.

I'm more interested in annoying day-to-day problems where:

- existing solutions are expensive

- existing solutions are complicated

- existing solutions don't work well

- you still end up using spreadsheets, notes, WhatsApp, or doing things manually

What is the problem?

What have you tried?

What do you wish existed instead?

reddit.com
u/kaushalrathour — 3 months ago

Submitted to App Store 🎉

Today I submitted Kash to the App Store for review.

A few months ago, it was just an idea: an offline-first expense tracker focused on reducing the friction of logging expenses.

The interesting part wasn't building the app.

It was talking to people.

Over the last few weeks, Reddit feedback taught me something important: most people don't stop using expense trackers because they lack features. They stop because tracking starts feeling like work.

That changed how I think about product building.

Now waiting for App Review and hoping to launch on iOS soon.

One step closer. #buildinpublic #indiehackers #iosdev #reactnative

u/kaushalrathour — 3 months ago