Do you make your clients do content, not just ads?
When we run ads 99% of the time clients who do listen to us to make some content outperform the guys who don't. Have we just been lucky or did you notice it to?
Problem is to get them to record videos and post them regularly, you just go ahead tell em "We need you to shoot video of you with patients, this n that"
They're resisting to it like cats to water.
We've tried to first hint them what content to make, then we tried researching competitors content in the area, on ads library and that worked much better but its so time consuming to keep updated on all the content trends I doubt its worth the time
What would you use as a lever to just force them to it. Threaten to drop them? Tell them to do their own research and follow trends so its off our shoulders?
Keep in mind we're just getting paid for ads and strategy NOT content. Sadly enough Content is what seems to improve trust and ads performance