You can massively boost your SEO by sending your game to below-1000 sub youtubers
"What's the point of sending my game to youtubers nobody watches?", you ask. The point is that initially nobody knows about your game either - especially Google. So when you start promoting your game and someone googles it, very likely it won't even show up, because google's crawlers didn't see the title enough times to consider it a real thing. And you NEED the first result to be your Steam page. No, people won't type "<game title> steam" to narrow the results, people are fucking lazy. They'll think "probably some amateur shit" and close the tab. You just lost 98% of potential wishlists right there. And that's were meek, tiny, sub-1000 subs youtubers comes to save the day - they're absolutely stoked to receive a key. For any game - yes, even your shitty survivor clone. Nobody talks to them. Nobody cares they exist. They often post 1 boring gameplay video a day, get 30 views, 1 bot comment and that's it, that's their life. And then you send them a key, a closed demo or beta access, and holy shit, Christmas came early. Some get so excited they will post about your game every day for the next month. You'll suddenly get hundreds of independent pieces of content about a game that previously had no internet footprint. So the next time someone searches your title, a nice, plump, juicy page full of results will pop up, very clearly about your game and your game only and not some restaurant in Oregon that just so happens to also be named "Dragon Breeder Simulator".