Two of these cuties were waiting for the rain when I clicked them. But I couldn’t make out the name of the bird; they are owls for sure. i clicked this picture, in june, in north india
Two of these cuties were waiting for the rain when I clicked them. But I couldn’t make out the name of the bird, they are owls for sure. (Location: North India, early June)
This is my own view, not a company post.
Some numbers are going around about Generative Engine Optimization (GEO) and AI search:
* 93% are building a GEO practice in-house (Conductor, 2026 CMO Investment Report, 250+ executives)
* 48% have no GEO strategy in place at all (our own data at NeuroRank)
* 65% call AI search their single biggest challenge this year (GoodFirms, 2026, 20+ countries)
Here's what I can add. My team at NeuroRank has consulted with over 250 brands, on generative engine optimization Strategy every one of them enterprise. I have validated this personally through 1:1 meetings, not a faceless survey.
Yes, there is a knowledge gap. Yes, GEO is challenging as a new practice for brands to build. Yes, most brands are flying blind.
Now comes the challenge. Slow adoption of best practices. Taking shortcuts. Copying a competitor without decoding their own brand's position. An enthusiastic media team that fizzles out under decision paralysis from top management. (India-specific decision paralysis?)
One brand really took the cake: "we will build our own AI visibility platform." Six months later, they came back, in a crisis of falling leads and revenue.
A substantial number say "our corporate team in the US will manage it."
And the agencies. I run one, so I can say this plainly. Too many are selling GEO that is just their old SEO or PR retainer with a new label. They bill for reports and content volume, not for whether the brand gets into the answer. They optimize for the rankings and traffic they already know how to measure, because that is what they know how to invoice. The brand pays for the agency's learning curve and calls it a GEO practice. not surprizing that less than 11% of marketers feel that their agency can give them a reliable GEO service. Cringe in linkedin is not helping either
So what am I missing?
Here's my reading. This is a generation of marketers who have not witnessed a marketing impact at scale. The last one was social media, and it gave us almost four to five years to adopt before it became a crisis. AI search is not going to give us that long.
If you're inside a brand or an agency right now, tell me where this is wrong, or where it's landing for you.
This is my own view, not a company post.
Some numbers are going around about Generative Engine Optimization (GEO) and AI search:
* 93% are building a GEO practice in-house (Conductor, 2026 CMO Investment Report, 250+ executives)
* 48% have no GEO strategy in place at all (our own data at NeuroRank)
* 65% call AI search their single biggest challenge this year (GoodFirms, 2026, 20+ countries)
Here's what I can add. My team at NeuroRank has consulted with over 250 brands, on Generative engine optimization strategy. every one of them enterprise. I have validated this personally through 1:1 meetings, not a faceless survey.
Yes, there is a knowledge gap. Yes, GEO is challenging as a new practice for brands to build. Yes, most brands are flying blind.
Now comes the challenge. Slow adoption of best practices. Taking shortcuts. Copying a competitor without decoding their own brand's position. An enthusiastic media team that fizzles out under decision paralysis from top management. (India-specific decision paralysis?)
One brand really took the cake: "we will build our own AI visibility platform." Six months later, they came back, in a crisis of falling leads and revenue.
A substantial number say "our corporate team in the US will manage it."
And the agencies. I run one, so I can say this plainly. Too many are selling GEO that is just their old SEO or PR retainer with a new label. They bill for reports and content volume, not for whether the brand gets into the answer. They optimize for the rankings and traffic they already know how to measure, because that is what they know how to invoice. The brand pays for the agency's learning curve and calls it a GEO practice. not surprizing that less than 11% of marketers feel that their agency can give them a reliable GEO service. Cringe in linkedin is not helping either
So what am I missing?
Here's my reading. This is a generation of marketers who have not witnessed a marketing impact at scale. The last one was social media, and it gave us almost four to five years to adopt before it became a crisis. AI search is not going to give us that long.
If you're inside a brand or an agency right now, tell me where this is wrong, or where it's landing for you.
This is my own view, not a company post.
Some numbers are going around about Generative Engine Optimization (GEO) and AI search:
* 93% are building a GEO practice in-house (Conductor, 2026 CMO Investment Report, 250+ executives)
* 48% have no GEO strategy in place at all (our own data at NeuroRank)
* 65% call AI search their single biggest challenge this year (GoodFirms, 2026, 20+ countries)
Here's what I can add. My team at NeuroRank has consulted with over 250 brands, every one of them enterprise. I have validated this personally through 1:1 meetings, not a faceless survey.
Yes, there is a knowledge gap. Yes, GEO is challenging as a new practice for brands to build. Yes, most brands are flying blind.
Now comes the challenge. Slow adoption of best practices. Taking shortcuts. Copying a competitor without decoding their own brand's position. An enthusiastic media team that fizzles out under decision paralysis from top management. (India-specific decision paralysis?)
One brand really took the cake: "we will build our own AI visibility platform." Six months later, they came back, in a crisis of falling leads and revenue.
A substantial number say "our corporate team in the US will manage it."
And the agencies. I run one, so I can say this plainly. Too many are selling GEO that is just their old SEO or PR retainer with a new label. They bill for reports and content volume, not for whether the brand gets into the answer. They optimize for the rankings and traffic they already know how to measure, because that is what they know how to invoice. The brand pays for the agency's learning curve and calls it a GEO practice. not surprizing that less than 11% of marketers feel that their agency can give them a reliable GEO service. Cringe in linkedin is not helping either
So what am I missing?
Here's my reading. This is a generation of marketers who have not witnessed a marketing impact at scale. The last one was social media, and it gave us almost four to five years to adopt before it became a crisis. AI search is not going to give us that long.
If you're inside a brand or an agency right now, tell me where this is wrong, or where it's landing for you.
This is my own view, not a company post.
Some numbers are going around about Generative Engine Optimization (GEO) and AI search:
Here's what I can add. My team at NeuroRank has consulted with over 250 brands, every one of them enterprise. I have validated this personally through 1:1 meetings, not a faceless survey.
Yes, there is a knowledge gap. Yes, GEO is challenging as a new practice for brands to build. Yes, most brands are flying blind.
Now comes the challenge. Slow adoption of best practices. Taking shortcuts. Copying a competitor without decoding their own brand's position. An enthusiastic media team that fizzles out under decision paralysis from top management. (India-specific decision paralysis?)
One brand really took the cake: "we will build our own AI visibility platform." Six months later, they came back, in a crisis of falling leads and revenue.
A substantial number say "our corporate team in the US will manage it."
And the agencies. I run one, so I can say this plainly. Too many are selling GEO that is just their old SEO or PR retainer with a new label. They bill for reports and content volume, not for whether the brand gets into the answer. They optimize for the rankings and traffic they already know how to measure, because that is what they know how to invoice. The brand pays for the agency's learning curve and calls it a GEO practice. not surprizing that less than 11% of marketers feel that their agency can give them a reliable GEO service. Cringe in linkedin is not helping either
So what am I missing?
Here's my reading. This is a generation of marketers who have not witnessed a marketing impact at scale. The last one was social media, and it gave us almost four to five years to adopt before it became a crisis. AI search is not going to give us that long.
If you're inside a brand or an agency right now, tell me where this is wrong, or where it's landing for you.
This owl looked my way, found nothing interesting and went back to staring at the tree. Should I be upset 😂. - I clicked this cutie in June in western India. This one posed and modeled for about 20 mins.
Why are 1st bikes so memorable? Is it the joy or the age? Or we always remember what we don’t have anymore?
Pics taken by me at the tso morari in Ladakh. Someone said it’s actually the golden eagle? Could someone please confirm.
I have seen these three types of kingfishers in India. Are there more? Could you share a pic. (all these are clicked by me), Location: Ranthambhore, Pench, Kuno National Parks
Pre hunt picture clicked by me, in pench reserve some months ago. When I’m distracted I go and see this picture it tells me what focus should look like. Image two is my eagle soulmate forgot about the hunt and glares at the distraction
