
Inside Project Gotham: Why Alaska Airlines Finally Decided It Needs Lie-Flat Seats To New York
I have to be honest, I think the reason why SEA to JFK lieflats have struggled is due to the fact that no airline has properly invested in it like Alaska is trying to now.
Alaska is a very scrappy airline, they wouldn't be investing in something like this, if they didn't see the market opportunity and numbers to back it up. Alaska has a real opportunity to close the gap against Delta's revenue premium on this route.
The reality was back in the day:
- JetBlue: ran only 1x to 2x daily SEA to JFK with terrible schedule and perpetual delays. The delays were exacerbated by SEA being a small station and JetBlue not having their act together back then with ontime performance. Fwiw JetBlue ran Mint to Seattle from 2018 to 2025, which is a long time, and also compounded by a disastrous pandemic period + JetBlue's failing financials. And Mint was always full back in the day when I was flying this route.
- Delta: only ran it on some of the daily frequencies with an aging 757 2-2 product. You couldn't reliably predict if an aircraft swap would occur and you'd lose out your Delta One seat for a domestic First seat, business travelers need consistency. I know that I was booking Mint over Delta simply because the product was better, Delta's attempt at running it wasn't compelling at all.
There's always the same roundabout discussion about "Seattle to NYC" doesn't support lieflats, when I'm of more of the belief that it doesn't support a mediocre product. If you compare it to SF and LA to NYC, the product offering is far better and consistent on the other airlines with competitive frequencies.
SEA is a top 10 destination from JFK and Seattle is the 2nd wealthiest large metro area per capita behind SF, there's no fundamental reason something like this cannot work.