So do you think movie trailers are better now, or in the days of having voice-over narration?
I'm going to go against the grain of when this topic often comes up and against the nostalgia-tinted viewpoint and side with that they are better today.
The booming narration of Don LaFontaine and others had its charm but if you watch old trailers today you realize that the narration is actually pretty out of place feeling. They use a similar format to today's with cool scenes, lines, etc., but feels more disjointed with that being constantly broken up by "in a world" and "one man will rise" type cliches. Also it was very difficult to pace it well, you'll notice they often will take simple sentences and have the narrator say a few words...pepper a few lines of dialogue and then finish the sentence or even just continue it and do it again before finishing. It can also feel patronizing like we need to have this scene explained to us. Also people complain about trailers spoiling the whole movie....well that happened then as well (this has happened for a LONG time by the way, I remember once someone on social media dug up a newspaper article of people complaining about this from 1936), but it's even more blatant with how spoonfed it is.
Take the trailer to one of my favorites: High Fidelity. It presents the movie well but there's really nothing the narration adds that you can't easily deduce from the rest of it. It kind of feels like watching a movie in a theater next to someone who decides to narrate the movie to his buddy.
Also it's been noted trailers today do often have narration...it's just from a character in the movie's lines being overlaid and it feels much more organic. Not "someone already watched this trailer and felt they had to explain to us what's going on."
Also the whole "introduce the cast at the end" montage works much better now. In the old way it'd show a quick still of each character while the narrator just listed off the actors' names. Now it'll typically show the still or a brief scene with them with the actor's name captioned, and again, it's a much more organic and less distracting feeling.
And if nothing else let's be honest here: If trailer voice-over narration was still ubiquitous today, a lot of it would probably be AI. And we definitely don't want that.