How and when to raise rates?
I started my own bookkeeping business about 5 years ago and I have only raised my rates maybe once since then. I know that I am egregiously undercharging my clients and I have struggled a lot with imposter syndrome so putting a price on my "worth" is hard.
I would like to raise my rates to keep up with rising cost of living (and I am going back to school for a master's in accounting) but I am not sure how much I should raise it by, when I should implement it, and how I should notify my clients.
I have several clients I charge $100 a month (I know this is so cheap) but if I raise them to $200 I worry they will complain about my rate doubling. So do I raise them slowly over time, and by how much? Do I wait until the new year to raise my rates or do it ASAP?
Reading this sub has convinced me that I need to charge more but I just don't know how to do it with confidence. To just put it in an email that is NOTIFYING them and not ASKING them if it's acceptable for them. My clients can afford to pay me more, but I had one experience where a client pushed back when I tried to bring up raising my rate and it's made me scared to revisit it.