Free CRM for everybody - UX similar to Pipedrive, optional AI (BYOK). Brand it as you want - color schema, icon, CRM name up to you.
At first, I wanted to move our company to our own CRM; after that, I had a naive idea to sell it. On my way, I understood it was unrealistic. After all, I decided just to make it free for everybody. Literally, no paid plan.
I'm 7-years exp CRM professional, so it is well designed, structured, and secured.
Here is what's under the hood
The CRM part:
- UX and backend structure similar to Pipedrive
- Multiple pipelines + stages, drag-and-drop Kanban board, and a configurable table view
- Contacts, companies, deals with a unified activity timeline; multi-email/phone with labels; custom fields on any entity
- Tasks/calls/emails, notes you can pin and expand, labels, global search, quick-add from anywhere
- Analytics: pipeline summary, conversion funnels, velocity, avg deal size, rotting deals, win-over-time, source attribution
- Outlook thread sync, smart BCC, file attachments, CSV import/export, (No Google-native sync because they want 1500$ for that, maybe someday)
The AI part (all on your own key and all can be turned off and hidden if you like old school):
- AI Overview — one click summarizes any record's situation + recommended next step, with sources, cached so it's instant next time
- AI Research agent — runs a live web search on a person/company and writes a cited research note straight onto the record
- Capture — paste an email, call transcript, chat or doc → AI pulls out the action items → tick them into tasks
- Lead scoring — editable weighted rubric + ICP keywords; the score is deterministic (same inputs = same number), the LLM only explains why
- Smart Filter — type "German SaaS deals over 10k closing this quarter" and it builds the actual filters
- Deal warmth tracked over time (see a deal heating up or cooling off, not just its stage), plus a Workspace Health audit
- You can edit the actual system prompts behind Overview and Research per workspace
Getting leads into it:
- Inbox triage — inbound emails ranked by urgency with stalled-thread detection
- Lead capture — a public web form + an email-to-lead address that both create new contacts from unknown senders
- Contact enrichment — bring your own FullEnrich key and hit "Find email / phone" on a contact
For the tinkerers:
- MCP server — point Claude (or any MCP client) at it and let the AI operate your CRM directly (~28 tools: search, update deals, move stages, create notes, score leads…)
- Outbound webhooks, scoped API keys, and a Pipedrive migration with a field-mapping wizard (resumable)
- White-label it: your own name, logo, even the browser-tab favicon. Accent colors + dark mode.
Security:
- Encryption everywhere- AES-256-GCM at rest for all keys and credentials, TLS/HTTPS in transit. - Passwords hashed with Argon2id (OWASP-recommended) — never recoverable.
- Strict multi-tenant isolation - one customer can never access another's data; role-based access (owner/admin/member).
- Session security -JWT with server-side revocation on logout plus brute-force rate limiting on login.
- API keys stored only as hashes (never plaintext), scoped, revocable, with per-workspace limits.
- All webhooks HMAC-signed and SSRF-protected.
- OWASP-aligned application security -SQL-injection-safe (parametrized ORM), schema-validated input, CSRF-safe (Bearer tokens, not cookies).
- EU data residency (GDPR-aligned) plus bring-your-own AI keys - your data and AI keys are never routed through us.
What's the catch?
The free is 5,000 contacts + 5,000 companies + 5,000 deals, unlimited team seats, 100 Mb storage per seat. So storage is the hamper.
But if you don't need to attach large files to deals, it doesn't matter.
It's also honestly a funnel for another product I make, so keeping this one free and good is the point. And if some company wants their own CRM, I can customise it and release the source code as you need (for $$$)
P.S.
Would be great to get feedback about the Lead capture form from real businesses.
