u/CompleteMagazine844

Hi all,

I work for a $90 million dollar company with 50 units and have been there for about 6 months.

The company mostly sells to the public but we have a special landing page on the website for b2b wholesale orders, which is what my department is.

The department is brand new, opened just a few months before I started. I am the only person in the department.

I've been hitting the ground locally and doing cold calls and cold emails and have put together a few lists to amount to about 12,000 b2b contacts. I've done 25 presentations and have had 22 orders.

It has been very hard to get any traction at all - like it's literally been pathetic - and I'm usually the #1 sales person on every team I've ever been on. I realize we have been starting from scratch but I find the numbers to be paltry and embarrassing.

When I've brought this up to the marketing consultant (our marketing director left in February, so we have been working with someone in Europe..we are in the US,) they've let me know that it's because the company has a really bad reputation in the community.

The company isn't perfect and definitely due for a branding update, but they've been around for 50 years, and when I speak to people in person, they seem to love us.

Recently I was looking on our website, at the landing page with the wholesale items, and I realized there is a bunch of marketing copy explicitly stating that we do not offer the professional b2b wholesale items that I have been hired to sell.

It literally says "Company name is not a wholesale supplier of b2b items."

I am a bit baffled to be honest. I'm shocked I didn't notice it and at the same time feel a bit slapped across the face, as I've been working myself into a tizzy trying to get sales.

When I brought this up to the marketing consultant, just that I thought the website copy needed some updating, they went into a 10 minute long rant about how much experience they have, and a laundry list of the things that they cannot change on the website (I hadn't even gotten more than my first sentence in and hadn't even described what I felt needed to be updated...seriously could not even get a word in with this person,) and then they chewed me out for an email I had missed a month into the position because I had booked myself so many in person appointments across 2 counties that I was in a bit of a whirlwind.

The business owner came on at the tail end of them talking about this during our meeting and the marketing consultant then harangued me for mock ups and examples of copy of what needs to be on my departments landing page. When I have provided mock ups for them in the past for other projects, they were flatly rejected. I am just kind of shocked that I need to help them replace the copy that says we do not offer the items that I was hired to sell to something that is a bit more…persuasive?

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one. They send me very long emails rejecting every single item I propose. They are received by me at about 2am because of the time difference, so they are the first emails I read when I start my work day.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.

To be clear they stated they have 20 years experience but when I looked at their work history, we both have 15 years experience, so the same length of time, however they've mainly worked as an independent marketing consultant outside of my specific industry, while I've been at brands that are major household names.

Since this happened I have looked into the website and have found a plethora of UX errors and issues and I realize that the entire marketing effort for my department is frankly, a tangled mess that looks like it was made by someone that has never worked in my niche of the industry. There is also no direct contact information for me, no downloadable order form / price list and no contact form.

The marketing consultant told me none of these were issues and that there was 0 drop off on the landing page.

Also, I've received about 3 leads in total from the website since I've been here.

I was in charge of my own marketing emails until the marketing consultant took them over - I explained I usually format them like a regular check in with my lead, as a friendly neighbor and that newsletter style sales emails haven’t worked for me in the past. This has been ignored and they have been sending newsletter style emails.

A lot of my business is very seasonal, very cyclical and they have rejected marketing initiatives that I’ve used in the past at other companies, tell me to go into another direction that has proven to be unfruitful.

For example, their direction would be to tell me to try and sell Christmas trees to someone that lives in a forest instead of what my instincts tell me to do - to go sell sun screen and lemonade at the beach.

I just want to ask, how would you feel about this?

How would you feel about there being copy on your sales landing page saying you don't actually offer any of those services/products?

How do you think that would affect sales, when most of them classically have been web driven?

Hi all,

I work for a $90 million dollar company with 50 units and have been there for about 6 months.

The company mostly sells to the public but we have a special landing page on the website for b2b wholesale orders, which is what my department is.

The department is brand new, opened just a few months before I started. I am the only person in the department.

I've been hitting the ground locally and doing cold calls and cold emails and have put together a few lists to amount to about 12,000 b2b contacts. I've done 25 presentations and have had 22 orders.

It has been very hard to get any traction at all - like it's literally been pathetic - and I'm usually the #1 sales person on every team I've ever been on. I realize we have been starting from scratch but I find the numbers to be paltry and embarrassing.

When I've brought this up to the marketing consultant (our marketing director left in February, so we have been working with someone in Europe..we are in the US,) they've let me know that it's because the company has a really bad reputation in the community.

The company isn't perfect and definitely due for a branding update, but they've been around for 50 years, and when I speak to people in person, they seem to love us.

Recently I was looking on our website, at the landing page with the wholesale items, and I realized there is a bunch of marketing copy explicitly stating that we do not offer the professional b2b wholesale items that I have been hired to sell.

It literally says "Company name is not a wholesale supplier of b2b items."

I am a bit baffled to be honest. I'm shocked I didn't notice it and at the same time feel a bit slapped across the face, as I've been working myself into a tizzy trying to get sales.

When I brought this up to the marketing consultant, just that I thought the website copy needed some updating, they went into a 10 minute long rant about how much experience they have, and a laundry list of the things that they cannot change on the website (I hadn't even gotten more than my first sentence in and hadn't even described what I felt needed to be updated...seriously could not even get a word in with this person,) and then they chewed me out for an email I had missed a month into the position because I had booked myself so many in person appointments across 2 counties that I was in a bit of a whirlwind.

The business owner came on at the tail end of them talking about this during our meeting and the marketing consultant then harangued me for mock ups and examples of copy of what needs to be on my departments landing page. When I have provided mock ups for them in the past for other projects, they were flatly rejected. I am just kind of shocked that I need to help them replace the copy that says we do not offer the items that I was hired to sell to something that is a bit more…persuasive?

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one. They send me very long emails rejecting every single item I propose. They are received by me at about 2am because of the time difference, so they are the first emails I read when I start my work day.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.

To be clear they stated they have 20 years experience but when I looked at their work history, we both have 15 years experience, so the same length of time, however they've mainly worked as an independent marketing consultant outside of my specific industry, while I've been at brands that are major household names.

Since this happened I have looked into the website and have found a plethora of UX errors and issues and I realize that the entire marketing effort for my department is frankly, a tangled mess that looks like it was made by someone that has never worked in my niche of the industry. There is also no direct contact information for me, no downloadable order form / price list and no contact form.

The marketing consultant told me none of these were issues and that there was 0 drop off on the landing page.

Also, I've received about 3 leads in total from the website since I've been here.

I was in charge of my own marketing emails until the marketing consultant took them over - I explained I usually format them like a regular check in with my lead, as a friendly neighbor and that newsletter style sales emails haven’t worked for me in the past. This has been ignored and they have been sending newsletter style emails.

A lot of my business is very seasonal, very cyclical and they have rejected marketing initiatives that I’ve used in the past at other companies, tell me to go into another direction that has proven to be unfruitful.

For example, their direction would be to tell me to try and sell Christmas trees to someone that lives in a forest instead of what my instincts tell me to do - to go sell sun screen and lemonade at the beach.

I just want to ask, how would you feel about this?

How would you feel about there being copy on your sales landing page saying you don't actually offer any of those services/products?

How do you think that would affect sales, when most of them classically have been web driven?

Hi all,

I work for a $90 million dollar company with 50 units and have been there for about 6 months.

The company mostly sells to the public but we have a special landing page on the website for b2b wholesale orders, which is what my department is.

The department is brand new, opened just a few months before I started. I am the only person in the department.

I've been hitting the ground locally and doing cold calls and cold emails and have put together a few lists to amount to about 12,000 b2b contacts. I've done 25 presentations and have had 22 orders.

It has been very hard to get any traction at all - like it's literally been pathetic - and I'm usually the #1 sales person on every team I've ever been on. I realize we have been starting from scratch but I find the numbers to be paltry and embarrassing.

When I've brought this up to the marketing consultant (our marketing director left in February, so we have been working with someone in Europe..we are in the US,) they've let me know that it's because the company has a really bad reputation in the community.

The company isn't perfect and definitely due for a branding update, but they've been around for 50 years, and when I speak to people in person, they seem to love us.

Recently I was looking on our website, at the landing page with the wholesale items, and I realized there is a bunch of marketing copy explicitly stating that we do not offer the professional b2b wholesale items that I have been hired to sell.

It literally says "Company name is not a wholesale supplier of b2b items."

I am a bit baffled to be honest. I'm shocked I didn't notice it and at the same time feel a bit slapped across the face, as I've been working myself into a tizzy trying to get sales.

When I brought this up to the marketing consultant, just that I thought the website copy needed some updating, they went into a 10 minute long rant about how much experience they have, and a laundry list of the things that they cannot change on the website (I hadn't even gotten more than my first sentence in and hadn't even described what I felt needed to be updated...seriously could not even get a word in with this person,) and then they chewed me out for an email I had missed a month into the position because I had booked myself so many in person appointments across 2 counties that I was in a bit of a whirlwind.

The business owner came on at the tail end of them talking about this during our meeting and the marketing consultant then harangued me for mock ups and examples of copy of what needs to be on my departments landing page. When I have provided mock ups for them in the past for other projects, they were flatly rejected. I am just kind of shocked that I need to help them replace the copy that says we do not offer the items that I was hired to sell to something that is a bit more…persuasive?

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one. They send me very long emails rejecting every single item I propose. They are received by me at about 2am because of the time difference, so they are the first emails I read when I start my work day.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.

To be clear they stated they have 20 years experience but when I looked at their work history, we both have 15 years experience, so the same length of time, however they've mainly worked as an independent marketing consultant outside of my specific industry, while I've been at brands that are major household names.

Since this happened I have looked into the website and have found a plethora of UX errors and issues and I realize that the entire marketing effort for my department is frankly, a tangled mess that looks like it was made by someone that has never worked in my niche of the industry. There is also no direct contact information for me, no downloadable order form / price list and no contact form.

The marketing consultant told me none of these were issues and that there was 0 drop off on the landing page.

Also, I've received about 3 leads in total from the website since I've been here.

I was in charge of my own marketing emails until the marketing consultant took them over - I explained I usually format them like a regular check in with my lead, as a friendly neighbor and that newsletter style sales emails haven’t worked for me in the past. This has been ignored and they have been sending newsletter style emails.

A lot of my business is very seasonal, very cyclical and they have rejected marketing initiatives that I’ve used in the past at other companies, tell me to go into another direction that has proven to be unfruitful.

For example, their direction would be to tell me to try and sell Christmas trees to someone that lives in a forest instead of what my instincts tell me to do - to go sell sun screen and lemonade at the beach.

I just want to ask, how would you feel about this?

How would you feel about there being copy on your sales landing page saying you don't actually offer any of those services/products?

How do you think that would affect sales, when most of them classically have been web driven?

Hi all,

I work for a $90 million dollar company with 50 units and have been there for about 6 months.

The company mostly sells to the public but we have a special landing page on the website for b2b wholesale orders, which is what my department is.

The department is brand new, opened just a few months before I started. I am the only person in the department.

I've been hitting the ground locally and doing cold calls and cold emails and have put together a few lists to amount to about 12,000 b2b contacts. I've done 25 presentations and have had 22 orders.

It has been very hard to get any traction at all - like it's literally been pathetic - and I'm usually the #1 sales person on every team I've ever been on. I realize we have been starting from scratch but I find the numbers to be paltry and embarrassing.

When I've brought this up to the marketing consultant (our marketing director left in February, so we have been working with someone in Europe..we are in the US,) they've let me know that it's because the company has a really bad reputation in the community.

The company isn't perfect and definitely due for a branding update, but they've been around for 50 years, and when I speak to people in person, they seem to love us.

Recently I was looking on our website, at the landing page with the wholesale items, and I realized there is a bunch of marketing copy explicitly stating that we do not offer the professional b2b wholesale items that I have been hired to sell.

It literally says "Company name is not a wholesale supplier of b2b items."

I am a bit baffled to be honest. I'm shocked I didn't notice it and at the same time feel a bit slapped across the face, as I've been working myself into a tizzy trying to get sales.

When I brought this up to the marketing consultant, just that I thought the website copy needed some updating, they went into a 10 minute long rant about how much experience they have, and a laundry list of the things that they cannot change on the website (I hadn't even gotten more than my first sentence in and hadn't even described what I felt needed to be updated...seriously could not even get a word in with this person,) and then they chewed me out for an email I had missed a month into the position because I had booked myself so many in person appointments across 2 counties that I was in a bit of a whirlwind.

The business owner came on at the tail end of them talking about this during our meeting and the marketing consultant then harangued me for mock ups and examples of copy of what needs to be on my departments landing page. When I have provided mock ups for them in the past for other projects, they were flatly rejected. I am just kind of shocked that I need to help them replace the copy that says we do not offer the items that I was hired to sell to something that is a bit more…persuasive?

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one. They send me very long emails rejecting every single item I propose. They are received by me at about 2am because of the time difference, so they are the first emails I read when I start my work day.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.
To be clear they stated they have 20 years experience but when I looked at their work history, we both have 15 years experience, so the same length of time, however they've mainly worked as an independent marketing consultant outside of my specific industry, while I've been at brands that are major household names.

Since this happened I have looked into the website and have found a plethora of UX errors and issues and I realize that the entire marketing effort for my department is frankly, a tangled mess that looks like it was made by someone that has never worked in my niche of the industry. There is also no direct contact information for me, no downloadable order form / price list and no contact form.

The marketing consultant told me none of these were issues and that there was 0 drop off on the landing page.

Also, I've received about 3 leads in total from the website since I've been here.

I was in charge of my own marketing emails until the marketing consultant took them over - I explained I usually format them like a regular check in with my lead, as a friendly neighbor and that newsletter style sales emails haven’t worked for me in the past. This has been ignored and they have been sending newsletter style emails.

A lot of my business is very seasonal, very cyclical and they have rejected marketing initiatives that I’ve used in the past at other companies, tell me to go into another direction that has proven to be unfruitful.

For example, their direction would be to tell me to try and sell Christmas trees to someone that lives in a forest instead of what my instincts tell me to do - to go sell sun screen and lemonade at the beach.

I just want to ask, how would you feel about this?

How would you feel about there being copy on your sales landing page saying you don't actually offer any of those services/products?

How do you think that would affect sales, when most of them classically have been web driven?

Hi all.

I work for a $90M company with 50 locations. I’ve been here 6 months, hired to build out a brand-new B2B wholesale department as a team of one.

I’ve hit the ground running locally, built a list of 12,000 contacts, done 25 presentations, and closed 22 orders. Despite usually being the #1 sales rep on every team I’ve ever been on, gaining traction here has been incredibly hard. The numbers feel paltry and embarrassing.

Our European marketing consultant blames this on our company having a "bad local reputation." We need a brand update, sure, but we’ve been around for 50 years and people seem to love us in person.

Recently, I checked our B2B wholesale landing page and realized the marketing copy explicitly turns customers away.

It literally says: "[Company Name] is not a wholesale supplier of B2B items."

I was baffled and felt slapped in the face. I’ve been working myself into a tizzy generating leads, only to send them to a site that explicitly says we don’t do what I’m pitching.

When I gently suggested to the marketing consultant that the copy needed updating, they didn't even let me finish my sentence. They launched into a 10-minute rant defending their "20 years of experience," listed everything they "cannot change" on the site, and then chewed me out over a missed email from my first month (when I was slammed with in-person appointments across two counties).

The business owner joined the meeting at the end, and the consultant harangued me, demanding I provide mock-ups of what the copy should say. (Mock-ups they historically flatly reject anyway). Why do I have to hold their hand to delete a sentence that actively kills my sales?

This entire marketing effort is a tangled mess made by someone who doesn't understand my niche:

We both have 15 years of experience, but mine is driving sales for major household name brands in this specific industry. Theirs is as an independent consultant outside of it.

There is no direct contact info for me, no contact form, and no downloadable price list. The consultant claims there are "0 issues and 0 drop-off" on the page, which is statistically impossible. I’ve received exactly 3 web leads in 6 months.

My business is highly seasonal and cyclical. They consistently reject my proven initiatives, taking over my successful "friendly neighbor" check-in emails and replacing them with generic, unfruitful newsletter blasts.

They push me in terrible directions - essentially telling me to sell Christmas trees in a forest, instead of letting me sell sunscreen at the beach. Plus, they send these massive rejection emails at 2 AM due to the time difference, so it’s the first thing I wake up to.

How would you feel about this situation?

How would you react to a sales landing page actively telling customers you don't offer your product?

How severely do you think this has impacted my sales, considering B2B is classically web-driven?

Hi all,

I work for a $90 million dollar company with 50 units and have been there for about 6 months.

The company mostly sells to the public but we have a special landing page on the website for b2b wholesale orders, which is what my department is.

The department is brand new, opened just a few months before I started. I am the only person in the department.

I've been hitting the ground locally and doing cold calls and cold emails and have put together a few lists to amount to about 12,000 b2b contacts. I've done 25 presentations and have had 22 orders.

It has been very hard to get any traction at all - like it's literally been pathetic - and I'm usually the #1 sales person on every team I've ever been on. I realize we have been starting from scratch but I find the numbers to be paltry and embarrassing.

When I've brought this up to the marketing consultant (our marketing director left in February, so we have been working with someone in Europe..we are in the US,) they've let me know that it's because the company has a really bad reputation in the community.

The company isn't perfect and definitely due for a branding update, but they've been around for 50 years, and when I speak to people in person, they seem to love us.

Recently I was looking on our website, at the landing page with the wholesale items, and I realized there is a bunch of marketing copy explicitly stating that we do not offer the professional b2b wholesale items that I have been hired to sell.

It literally says "Company name is not a wholesale supplier of b2b items."

I am a bit baffled to be honest. I'm shocked I didn't notice it and at the same time feel a bit slapped across the face, as I've been working myself into a tizzy trying to get sales.

When I brought this up to the marketing consultant, just that I thought the website copy needed some updating, they went into a 10 minute long rant about how much experience they have, and a laundry list of the things that they cannot change on the website (I hadn't even gotten more than my first sentence in and hadn't even described what I felt needed to be updated...seriously could not even get a word in with this person,) and then they chewed me out for an email I had missed a month into the position because I had booked myself so many in person appointments across 2 counties that I was in a bit of a whirlwind.

The business owner came on at the tail end of them talking about this during our meeting and the marketing consultant then harangued me for mock ups and examples of copy of what needs to be on my departments landing page. When I have provided mock ups for them in the past for other projects, they were flatly rejected. I am just kind of shocked that I need to help them replace the copy that says we do not offer the items that I was hired to sell to something that is a bit more…persuasive?

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one. They send me very long emails rejecting every single item I propose. They are received by me at about 2am because of the time difference, so they are the first emails I read when I start my work day.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.

To be clear they stated they have 20 years experience but when I looked at their work history, we both have 15 years experience, so the same length of time, however they've mainly worked as an independent marketing consultant outside of my specific industry, while I've been at brands that are major household names.

Since this happened I have looked into the website and have found a plethora of UX errors and issues and I realize that the entire marketing effort for my department is frankly, a tangled mess that looks like it was made by someone that has never worked in my niche of the industry. There is also no direct contact information for me, no downloadable order form / price list and no contact form.

The marketing consultant told me none of these were issues and that there was 0 drop off on the landing page.

Also, I've received about 3 leads in total from the website since I've been here.

I was in charge of my own marketing emails until the marketing consultant took them over - I explained I usually format them like a regular check in with my lead, as a friendly neighbor and that newsletter style sales emails haven’t worked for me in the past. This has been ignored and they have been sending newsletter style emails.

A lot of my business is very seasonal, very cyclical and they have rejected marketing initiatives that I’ve used in the past at other companies, tell me to go into another direction that has proven to be unfruitful.

For example, their direction would be to tell me to try and sell Christmas trees to someone that lives in a forest instead of what my instincts tell me to do - to go sell sun screen and lemonade at the beach.

I just want to ask, how would you feel about this?

How would you feel about there being copy on your sales landing page saying you don't actually offer any of those services/products?

How do you think that would affect sales, when most of them classically have been web driven?

Hi all,

I work for a $90 million dollar company with 50 units and have been there for about 6 months.

The company mostly sells to the public but we have a special landing page on the website for b2b wholesale orders, which is what my department is.

The department is brand new, opened just a few months before I started. I am the only person in the department.

I've been hitting the ground locally and doing cold calls and cold emails and have put together a few lists to amount to about 12,000 b2b contacts. I've done 25 presentations and have had 22 orders.

It has been very hard to get any traction at all - like it's literally been pathetic - and I'm usually the #1 sales person on every team I've ever been on. I realize we have been starting from scratch but I find the numbers to be paltry and embarrassing.

When I've brought this up to the marketing consultant (our marketing director left in February, so we have been working with someone in Europe..we are in the US,) they've let me know that it's because the company has a really bad reputation in the community.

The company isn't perfect and definitely due for a branding update, but they've been around for 50 years, and when I speak to people in person, they seem to love us.

Recently I was looking on our website, at the landing page with the wholesale items, and I realized there is a bunch of marketing copy explicitly stating that we do not offer the professional b2b wholesale items that I have been hired to sell.

It literally says "Company name is not a wholesale supplier of b2b items."

I am a bit baffled to be honest. I'm shocked I didn't notice it and at the same time feel a bit slapped across the face, as I've been working myself into a tizzy trying to get sales.

When I brought this up to the marketing consultant, just that I thought the website copy needed some updating, they went into a 10 minute long rant about how much experience they have, and a laundry list of the things that they cannot change on the website (I hadn't even gotten more than my first sentence in and hadn't even described what I felt needed to be updated...seriously could not even get a word in with this person,) and then they chewed me out for an email I had missed a month into the position because I had booked myself so many in person appointments across 2 counties that I was in a bit of a whirlwind.

The business owner came on at the tail end of them talking about this during our meeting and the marketing consultant then harangued me for mock ups and examples of copy of what needs to be on my departments landing page. When I have provided mock ups for them in the past for other projects, they were flatly rejected. I am just kind of shocked that I need to help them replace the copy that says we do not offer the items that I was hired to sell to something that is a bit more…persuasive?

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one. They send me very long emails rejecting every single item I propose. They are received by me at about 2am because of the time difference, so they are the first emails I read when I start my work day.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.
To be clear they stated they have 20 years experience but when I looked at their work history, we both have 15 years experience, so the same length of time, however they've mainly worked as an independent marketing consultant outside of my specific industry, while I've been at brands that are major household names.

Since this happened I have looked into the website and have found a plethora of UX errors and issues and I realize that the entire marketing effort for my department is frankly, a tangled mess that looks like it was made by someone that has never worked in my niche of the industry. There is also no direct contact information for me, no downloadable order form / price list and no contact form.

The marketing consultant told me none of these were issues and that there was 0 drop off on the landing page.

Also, I've received about 3 leads in total from the website since I've been here.

I was in charge of my own marketing emails until the marketing consultant took them over - I explained I usually format them like a regular check in with my lead, as a friendly neighbor and that newsletter style sales emails haven’t worked for me in the past. This has been ignored and they have been sending newsletter style emails.

A lot of my business is very seasonal, very cyclical and they have rejected marketing initiatives that I’ve used in the past at other companies, tell me to go into another direction that has proven to be unfruitful.

For example, their direction would be to tell me to try and sell Christmas trees to someone that lives in a forest instead of what my instincts tell me to do - to go sell sun screen and lemonade at the beach.

I just want to ask, how would you feel about this?

How would you feel about there being copy on your sales landing page saying you don't actually offer any of those services/products?

How do you think that would affect sales, when most of them classically have been web driven?

Hi all,

I work for a $90 million dollar company with 50 units and have been there for about 6 months.

The company mostly sells to the public but we have a special landing page on the website for b2b wholesale orders, which is what my department is.

The department is brand new, opened just a few months before I started. I am the only person in the department.

I've been hitting the ground locally and doing cold calls and cold emails and have put together a few lists to amount to about 12,000 b2b contacts. I've done 25 presentations and have had 22 orders.

It has been very hard to get any traction at all - like it's literally been pathetic - and I'm usually the #1 sales person on every team I've ever been on. I realize we have been starting from scratch but I find the numbers to be paltry and embarrassing.

When I've brought this up to the marketing consultant (our marketing director left in February, so we have been working with someone in Europe..we are in the US,) they've let me know that it's because the company has a really bad reputation in the community.

The company isn't perfect and definitely due for a branding update, but they've been around for 50 years, and when I speak to people in person, they seem to love us.

Recently I was looking on our website, at the landing page with the wholesale items, and I realized there is a bunch of marketing copy explicitly stating that we do not offer the professional b2b wholesale items that I have been hired to sell.

It literally says "Company name is not a wholesale supplier of b2b items."

I am a bit baffled to be honest. I'm shocked I didn't notice it and at the same time feel a bit slapped across the face, as I've been working myself into a tizzy trying to get sales.

When I brought this up to the marketing consultant, just that I thought the website copy needed some updating, they went into a 10 minute long rant about how much experience they have, and a laundry list of the things that they cannot change on the website (I hadn't even gotten more than my first sentence in and hadn't even described what I felt needed to be updated...seriously could not even get a word in with this person,) and then they chewed me out for an email I had missed a month into the position because I had booked myself so many in person appointments across 2 counties that I was in a bit of a whirlwind.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one. They send me very long emails rejecting every single item I propose. They are received by me at about 2am because of the time difference, so they are the first emails I read when I start my work day.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.

To be clear they stated they have 20 years experience but when I looked at their work history, we both have 15 years experience, so the same length of time, however they've mainly worked as an independent marketing consultant outside of my specific industry, while I've been at brands that are major household names.

Since this happened I have looked into the website and have found a plethora of UX errors and issues and I realize that the entire marketing effort for my department is frankly, a tangled mess that looks like it was made by someone that has never worked in my niche of the industry. There is also no direct contact information for me, no downloadable order form / price list and no contact form.

The marketing consultant told me none of these were issues and that there was 0 drop off on the landing page.

Also, I've received about 3 leads in total from the website since I've been here.

I also used to be in charge of my own marketing emails, but the marketing consultant has taken this over and I now get zero replies - they’ve formatted my emails to look like newsletters instead of a normal email check in which has always worked for me.

I just want to ask, how would you feel about this?

Is this normal for a marketing consultant?

How would you feel about there being copy on your sales landing page saying you don't actually offer any of those services/products?

How do you think that would affect sales, when most of them classically have been web driven?

Hi all,

I work for a $90 million dollar company with 50 units and have been there for about 6 months.

The company mostly sells to the public but we have a special landing page on the website for b2b wholesale orders, which is what my department is.

The department is brand new, opened just a few months before I started. I am the only person in the department.

I've been hitting the ground locally and doing cold calls and cold emails and have put together a few lists to amount to about 12,000 b2b contacts. I've done 25 presentations and have had 22 orders.

It has been very hard to get any traction at all - like it's literally been pathetic - and I'm usually the #1 sales person on every team I've ever been on. I realize we have been starting from scratch but I find the numbers to be paltry and embarrassing.

When I've brought this up to the marketing consultant (our marketing director left in February, so we have been working with someone in Europe..we are in the US,) they've let me know that it's because the company has a really bad reputation in the community.

The company isn't perfect and definitely due for a branding update, but they've been around for 50 years, and when I speak to people in person, they seem to love us.

Recently I was looking on our website, at the landing page with the wholesale items, and I realized there is a bunch of marketing copy explicitly stating that we do not offer the professional b2b wholesale items that I have been hired to sell.

It literally says "Company name is not a wholesale supplier of b2b items."

I am a bit baffled to be honest. I'm shocked I didn't notice it and at the same time feel a bit slapped across the face, as I've been working myself into a tizzy trying to get sales.

When I brought this up to the marketing consultant, just that I thought the website copy needed some updating, they went into a 10 minute long rant about how much experience they have, and a laundry list of the things that they cannot change on the website (I hadn't even gotten more than my first sentence in and hadn't even described what I felt needed to be updated...seriously could not even get a word in with this person,) and then they chewed me out for an email I had missed a month into the position because I had booked myself so many in person appointments across 2 counties that I was in a bit of a whirlwind.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one. They send me very long emails rejecting every single item I propose. They are received by me at about 2am because of the time difference, so they are the first emails I read when I start my work day.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.

To be clear they stated they have 20 years experience but when I looked at their work history, we both have 15 years experience, so the same length of time, however they've mainly worked as an independent marketing consultant outside of my specific industry, while I've been at brands that are major household names.

Since this happened I have looked into the website and have found a plethora of UX errors and issues and I realize that the entire marketing effort for my department is frankly, a tangled mess that looks like it was made by someone that has never worked in my niche of the industry. There is also no direct contact information for me, no downloadable order form / price list and no contact form.

The marketing consultant told me none of these were issues and that there was 0 drop off on the landing page.

Also, I've received about 3 leads in total from the website since I've been here.
I just want to ask, how would you feel about this?

How would you feel about there being copy on your sales landing page saying you don't actually offer any of those services/products?

How do you think that would affect sales, when most of them classically have been web driven?

Hi all,

I work for a $90 million dollar company with 50 units and have been there for about 6 months.

The company mostly sells to the public but we have a special landing page on the website for b2b wholesale orders, which is what my department is.

The department is brand new, opened just a few months before I started. I am the only person in the department.

I've been hitting the ground locally and doing cold calls and cold emails and have put together a few lists to amount to about 12,000 b2b contacts. I've done 25 presentations and have had 22 orders.

It has been very hard to get any traction at all - like it's literally been pathetic - and I'm usually the #1 sales person on every team I've ever been on. I realize we have been starting from scratch but I find the numbers to be paltry and embarrassing.

When I've brought this up to the marketing consultant (our marketing director left in February, so we have been working with someone in Europe..we are in the US,) they've let me know that it's because the company has a really bad reputation in the community.

The company isn't perfect and definitely due for a branding update, but they've been around for 50 years, and when I speak to people in person, they seem to love us.

Recently I was looking on our website, at the landing page with the wholesale items, and I realized there is a bunch of marketing copy explicitly stating that we do not offer the professional b2b wholesale items that I have been hired to sell.

It literally says "Company name is not a wholesale supplier of b2b items."

I am a bit baffled to be honest. I'm shocked I didn't notice it and at the same time feel a bit slapped across the face, as I've been working myself into a tizzy trying to get sales.

When I brought this up to the marketing consultant, just that I thought the website copy needed some updating, they went into a 10 minute long rant about how much experience they have, and a laundry list of the things that they cannot change on the website (I hadn't even gotten more than my first sentence in and hadn't even described what I felt needed to be updated...seriously could not even get a word in with this person,) and then they chewed me out for an email I had missed a month into the position because I had booked myself so many in person appointments across 2 counties that I was in a bit of a whirlwind.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one. They send me very long emails rejecting every single item I propose. They are received by me at about 2am because of the time difference, so they are the first emails I read when I start my work day.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.

To be clear they stated they have 20 years experience but when I looked at their work history, we both have 15 years experience, so the same length of time, however they've mainly worked as an independent marketing consultant outside of my specific industry, while I've been at brands that are major household names.

Since this happened I have looked into the website and have found a plethora of UX errors and issues and I realize that the entire marketing effort for my department is frankly, a tangled mess that looks like it was made by someone that has never worked in my niche of the industry. There is also no direct contact information for me, no downloadable order form / price list and no contact form.

The marketing consultant told me none of these were issues and that there was 0 drop off on the landing page.

Also, I've received about 3 leads in total from the website since I've been here.
I just want to ask, how would you feel about this?

How would you feel about there being copy on your sales landing page saying you don't actually offer any of those services/products?

How do you think that would affect sales, when most of them classically have been web driven?

Hi all,

I work for a $90 million dollar company with 50 units and have been there for about 6 months.

The company mostly sells to the public but we have a special landing page on the website for b2b wholesale orders, which is what my department is.

The department is brand new, opened just a few months before I started. I am the only person in the department.

I've been hitting the ground locally and doing cold calls and cold emails and have put together a few lists to amount to about 12,000 b2b contacts. I've done 25 presentations and have had 22 orders.

It has been very hard to get any traction at all - like it's literally been pathetic - and I'm usually the #1 sales person on every team I've ever been on. I realize we have been starting from scratch but I find the numbers to be paltry and embarrassing.

When I've brought this up to the marketing consultant (our marketing director left in February, so we have been working with someone in Europe..we are in the US,) they've let me know that it's because the company has a really bad reputation in the community.

The company isn't perfect and definitely due for a branding update, but they've been around for 50 years, and when I speak to people in person, they seem to love us.

Recently I was looking on our website, at the landing page with the wholesale items, and I realized there is a bunch of marketing copy explicitly stating that we do not offer the professional b2b wholesale items that I have been hired to sell.

It literally says "Company name is not a wholesale supplier of b2b items."

I am a bit baffled to be honest. I'm shocked I didn't notice it and at the same time feel a bit slapped across the face, as I've been working myself into a tizzy trying to get sales.

When I brought this up to the marketing consultant, just that I thought the website copy needed some updating, they went into a 10 minute long rant about how much experience they have, and a laundry list of the things that they cannot change on the website (I hadn't even gotten more than my first sentence in and hadn't even described what I felt needed to be updated...seriously could not even get a word in with this person,) and then they chewed me out for an email I had missed a month into the position because I had booked myself so many in person appointments across 2 counties that I was in a bit of a whirlwind.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one. They send me very long emails rejecting every single item I propose. They are received by me at about 2am because of the time difference, so they are the first emails I read when I start my work day.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.

To be clear they stated they have 20 years experience but when I looked at their work history, we both have 15 years experience, so the same length of time, however they've mainly worked as an independent marketing consultant outside of my specific industry, while I've been at brands that are major household names.

Since this happened I have looked into the website and have found a plethora of UX errors and issues and I realize that the entire marketing effort for my department is frankly, a tangled mess that looks like it was made by someone that has never worked in my niche of the industry. There is also no direct contact information for me, no downloadable order form / price list and no contact form.

The marketing consultant told me none of these were issues and that there was 0 drop off on the landing page.

Also, I've received about 3 leads in total from the website since I've been here.
I just want to ask, how would you feel about this?

How would you feel about there being copy on your sales landing page saying you don't actually offer any of those services/products?

How do you think that would affect sales, when most of them classically have been web driven?

Hi all,

I work for a $90 million dollar company with 50 units and have been there for about 6 months.

The company mostly sells to the public but we have a special landing page on the website for b2b wholesale orders, which is what my department is.

The department is brand new, opened just a few months before I started. I am the only person in the department.

I've been hitting the ground locally and doing cold calls and cold emails and have put together a few lists to amount to about 12,000 b2b contacts. I've done 25 presentations and have had 22 orders.

It has been very hard to get any traction at all - like it's literally been pathetic - and I'm usually the #1 sales person on every team I've ever been on. I realize we have been starting from scratch but I find the numbers to be paltry and embarrassing.

When I've brought this up to the marketing consultant (our marketing director left in February, so we have been working with someone in Europe..we are in the US,) they've let me know that it's because the company has a really bad reputation in the community.

The company isn't perfect and definitely due for a branding update, but they've been around for 50 years, and when I speak to people in person, they seem to love us.

Recently I was looking on our website, at the landing page with the wholesale items, and I realized there is a bunch of marketing copy explicitly stating that we do not offer the professional b2b wholesale items that I have been hired to sell.

It literally says "Company name is not a wholesale supplier of b2b items."

I am a bit baffled to be honest. I'm shocked I didn't notice it and at the same time feel a bit slapped across the face, as I've been working myself into a tizzy trying to get sales.

When I brought this up to the marketing consultant, just that I thought the website copy needed some updating, they went into a 10 minute long rant about how much experience they have, and a laundry list of the things that they cannot change on the website (I hadn't even gotten more than my first sentence in and hadn't even described what I felt needed to be updated...seriously could not even get a word in with this person,) and then they chewed me out for an email I had missed a month into the position because I had booked myself so many in person appointments across 2 counties that I was in a bit of a whirlwind.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.

To be clear they stated they have 20 years experience but when I looked at their work history, we both have 15 years experience, so the same length of time, however they've mainly worked as an independent marketing consultant outside of my specific industry, while I've been at brands that are major household names.

Since this happened I have looked into the website and have found a plethora of UX errors and issues and I realize that the entire marketing effort for my department is frankly, a tangled mess that looks like it was made by someone that has never worked in my niche of the industry. There is also no direct contact information for me, no downloadable order form / price list and no contact form.

The marketing consultant told me none of these were issues and that there was 0 drop off on the landing page.

Also, I've received about 3 leads in total from the website since I've been here.
I just want to ask, how would you feel about this?

How would you feel about there being copy on your sales landing page saying you don't actually offer any of those services/products?

How do you think that would affect sales, when most of them classically have been web driven?

Hi all,

I work for a $90 million dollar company with 50 units and have been there for about 6 months.

The company mostly sells to the public but we have a special landing page on the website for b2b wholesale orders, which is what my department is.

The department is brand new, opened just a few months before I started. I am the only person in the department.

I've been hitting the ground locally and doing cold calls and cold emails and have put together a few lists to amount to about 12,000 b2b contacts. I've done 25 presentations and have had 22 orders.

It has been very hard to get any traction at all - like it's literally been pathetic - and I'm usually the #1 sales person on every team I've ever been on. I realize we have been starting from scratch but I find the numbers to be paltry and embarrassing.

When I've brought this up to the marketing consultant (our marketing director left in February, so we have been working with someone in Europe..we are in the US,) they've let me know that it's because the company has a really bad reputation in the community.

The company isn't perfect and definitely due for a branding update, but they've been around for 50 years, and when I speak to people in person, they seem to love us.

Recently I was looking on our website, at the landing page with the wholesale items, and I realized there is a bunch of marketing copy explicitly stating that we do not offer the professional b2b wholesale items that I have been hired to sell.

It literally says "Company name is not a wholesale supplier of b2b items."

I am a bit baffled to be honest. I'm shocked I didn't notice it and at the same time feel a bit slapped across the face, as I've been working myself into a tizzy trying to get sales.

When I brought this up to the marketing consultant, just that I thought the website copy needed some updating, they went into a 10 minute long rant about how much experience they have, and a laundry list of the things that they cannot change on the website (I hadn't even gotten more than my first sentence in and hadn't even described what I felt needed to be updated...seriously could not even get a word in with this person,) and then they chewed me out for an email I had missed a month into the position because I had booked myself so many in person appointments across 2 counties that I was in a bit of a whirlwind.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.
To be clear they stated they have 20 years experience but when I looked at their work history, we both have 15 years experience, so the same length of time, however they've mainly worked as an independent marketing consultant outside of my specific industry, while I've been at brands that are major household names.

Since this happened I have looked into the website and have found a plethora of UX errors and issues and I realize that the entire marketing effort for my department is frankly, a tangled mess that looks like it was made by someone that has never worked in my niche of the industry. There is also no direct contact information for me, no downloadable order form / price list and no contact form.

The marketing consultant told me none of these were issues and that there was 0 drop off on the landing page.

Also, I've received about 3 leads in total from the website since I've been here.
I just want to ask, how would you feel about this?

How would you feel about there being copy on your sales landing page saying you don't actually offer any of those services/products?

How do you think that would affect sales, when most of them classically have been web driven?

Hi all,

I work for a $90 million dollar company with 50 units and have been there for about 6 months.

The company mostly sells to the public but we have a special landing page on the website for b2b wholesale orders, which is what my department is.

The department is brand new, opened just a few months before I started. I am the only person in the department.

I've been hitting the ground locally and doing cold calls and cold emails and have put together a few lists to amount to about 12,000 b2b contacts. I've done 25 presentations and have had 22 orders.

It has been very hard to get any traction at all - like it's literally been pathetic - and I'm usually the #1 sales person on every team I've ever been on. I realize we have been starting from scratch but I find the numbers to be paltry and embarrassing.

When I've brought this up to the marketing consultant (our marketing director left in February, so we have been working with someone in Europe..we are in the US,) they've let me know that it's because the company has a really bad reputation in the community.

The company isn't perfect and definitely due for a branding update, but they've been around for 50 years, and when I speak to people in person, they seem to love us.
Recently I was looking on our website, at the landing page with the wholesale items, and I realized there is a bunch of marketing copy explicitly stating that we do not offer the professional b2b wholesale items that I have been hired to sell.

It literally says "Company name is not a wholesale supplier of b2b items."

I am a bit baffled to be honest. I'm shocked I didn't notice it and at the same time feel a bit slapped across the face, as I've been working myself into a tizzy trying to get sales.

When I brought this up to the marketing consultant, just that I thought the website copy needed some updating, they went into a 10 minute long rant about how much experience they have, and a laundry list of the things that they cannot change on the website (I hadn't even gotten more than my first sentence in and hadn't even described what I felt needed to be updated...seriously could not even get a word in with this person,) and then they chewed me out for an email I had missed a month into the position because I had booked myself so many in person appointments across 2 counties that I was in a bit of a whirlwind.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.

I've also been asked to come up with marketing ideas and initiatives several times by the team only to have this marketing consultant squash every single one.

To be clear they stated they have 20 years experience but when I looked at their work history, we both have 15 years experience, so the same length of time, however they've mainly worked as an independent marketing consultant outside of my specific industry, while I've been at brands that are major household names.

Since this happened I have looked into the website and have found a plethora of UX errors and issues and I realize that the entire marketing effort for my department is frankly, a tangled mess that looks like it was made by someone that has never worked in my niche of the industry. There is also no direct contact information for me, no downloadable order form / price list and no contact form.

The marketing consultant told me none of these were issues and that there was 0 drop off on the landing page.

Also, I've received about 3 leads in total from the website since I've been here.
I just want to ask, how would you feel about this?

How would you feel about there being copy on your sales landing page saying you don't actually offer any of those services/products?

How do you think that would affect sales, when most of them classically have been web driven?