u/Elevating_Myself

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Curious what everyone is using these days.

I'm looking to optimize a Shopify store and would love to hear what automations have actually made a difference for you. Could be anything - order processing, inventory, email flows, customer support, fulfillment, reporting, AI tools, etc.

What app or workflow do you swear by, and what manual task did it replace?

Always interested in real-world recommendations rather than just app store reviews.

A few months ago, a luxury goods brand selling products from the UK into African markets approached us because their marketing wasn't producing consistent leads.

The challenge wasn't just running ads. The bigger problem was that there was no clear strategy behind the campaigns.

Instead of jumping straight into scaling, we focused on understanding the market first.

What we did:

• Restructured the entire campaign strategy

• Tested multiple audiences and messaging angles

• Ran several campaigns to identify what the market actually responded to

• Removed underperforming ad sets quickly and shifted budget toward winners

• Focused heavily on lead quality rather than lead volume

Results:

The business is now generating 4–5 qualified leads per day consistently.

Current ad spend is around €120/day, and the campaigns are profitable.

One thing this project reinforced for us:

When a business isn't getting leads, the problem often isn't the ad platform itself. It's usually the offer, targeting, messaging, or campaign structure.

Most of the improvement came from testing and refining the fundamentals rather than using any "secret" tactic.

Curious to hear from other marketers and business owners:

What's the biggest mistake you've seen brands make when trying to generate leads online?

A few months ago, a luxury goods brand selling products from the UK into African markets approached us because their marketing wasn't producing consistent leads.

The challenge wasn't just running ads. The bigger problem was that there was no clear strategy behind the campaigns.

Instead of jumping straight into scaling, we focused on understanding the market first.

What we did:

• Restructured the entire campaign strategy

• Tested multiple audiences and messaging angles

• Ran several campaigns to identify what the market actually responded to

• Removed underperforming ad sets quickly and shifted budget toward winners

• Focused heavily on lead quality rather than lead volume

Results:

The business is now generating 4–5 qualified leads per day consistently.

Current ad spend is around €120/day, and the campaigns are profitable.

One thing this project reinforced for us:

When a business isn't getting leads, the problem often isn't the ad platform itself. It's usually the offer, targeting, messaging, or campaign structure.

Most of the improvement came from testing and refining the fundamentals rather than using any "secret" tactic.

Curious to hear from other marketers and business owners:

What's the biggest mistake you've seen brands make when trying to generate leads online?

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I run paid media (Google Ads + Meta Ads) for online stores, primarily in fashion, beauty, supplements, and home goods.

Here's how I work differently: I only get paid when you generate sales. No retainers. No upfront fees. Pay after results, when the fit makes sense for both of us.

I'm currently taking on 2-3 new clients.

If you're scaling and want someone who's accountable to actual revenue instead of just ad spend, drop your details below:

• Store niche

• Current monthly ad spend

Biggest challenge right now (ROAS, CPA, traffic, creatives, etc.)

• Store link (optional)

I'll review and reply with my initial thoughts. I only move forward if I genuinely believe I can deliver strong results.

My friend and I started a performance marketing agency and we're looking to work with a few businesses that want to grow through paid ads.

About us:

My co-founder has 2+ years in performance marketing, managing ad budgets of over ₹8 lakhs across multiple industries. He currently works at a social media marketing agency and is building this alongside me.

We have 2 active clients and 2 more coming on board.

We work with businesses that have a product or service and want to scale through Meta Ads.

Before taking anyone on, we audit your business and funnel to see whether paid ads make sense. If we don't think we can help, we'll say so rather than sign you on anyway.

We're still building our portfolio so we're keeping it to a handful of clients for now, with room to work something out.

If any of this applies to you, drop a comment or DM me with:

What your business does

Your website or social page

What you're struggling with

Even if we don't end up working together, we'll share a few takeaways from the audit.

I've been trying to figure out what actually kills more commercial investments in NCR.

Everyone talks about location, but after seeing a few deals over the years, I'm not sure it's that simple.

Whenever a commercial property underperforms, the reason usually seems to fall into one of two categories:

Bad location

- Low footfall

- Weak catchment

- Too much nearby supply

- Wrong micro-market

- Rental assumptions that were never realistic

Bad tenant

- Delayed rent

- Early exits

- Frequent vacancies

- Businesses that were struggling from day one

Lately I've started wondering whether retail investors spend too much time evaluating the property and not enough time evaluating what happens after possession.

A decent location with a strong tenant can sometimes do better than people expect.

At the same time, I've seen "prime" properties where tenant churn becomes a constant issue and suddenly the investment doesn't look so attractive anymore.

For people here who have actually owned, leased, managed, or closely tracked commercial property in NCR:

- What ended up causing the biggest damage in your experience?

- Have you seen prime locations underperform?

- How much importance do you give tenant quality vs location?

- Looking back, what was the warning sign you ignored?

Not looking for project suggestions.

Just trying to understand which mistake usually turns out to be more expensive in the real world.

Most residential discussions eventually become "buy now or wait."

Commercial feels different.

I've noticed two completely opposite approaches:

1. Pay a premium for locations that already have strong footfall and established businesses.

2. Enter early in a large upcoming commercial development and hope the ecosystem catches up.

For people who have actually put money into commercial property (shops, retail, office space, etc.), what worked for u?

Did existing demand matter more than future potential?

Were branded tenants a meaningful signal or mostly marketing?

Looking back, what would you check first if you were deploying ₹50L- ₹1Cr today?

Not looking for stock tips or project recommendations - more interested in what experienced investors learned after writing the cheque.

I have been thinking about this a lot recently.

Most people around me are planning to buy flats, but I keep hearing the same concerns from friends and relatives who already own one:

- Monthly maintenance keeps increasing.

- Buildings get old but the land doesn't.

- Resale can be difficult depending on the location.

- Redevelopment is uncertain.

On the other hand, plots have their own issues:

- No rental income.

- Legal verification is more complicated.

- Appreciation depends heavily on location and future development.

- It may remain an idle asset for years.

Purely from a long-term wealth perspective, do you think buying a plot is safer than buying a flat in 2026?

I'm not talking about buying a home to live in, but as an investment. Curious to hear from people who have actually bought either and whether they would make the same decision again.

Maybe this is just me.

But I feel like ecommerce founders spend way more time thinking about ads, branding and getting more orders.

Then the orders actually start coming and suddenly inventory is a mess, suppliers are late, product listings need updates, returns start piling up and everyone is doing random things on WhatsApp and Excel.

Not saying marketing isn't important, obviously it is.

But I feel operations decides whether you can actually scale or not.

Ppl already running a business, do you agree or am I completely wrong here?

I have noticed something,

Every ecommerce founder I come across seems to have a different horror story. Some hate suppliers, some hate shipping, some hate inventory, some just hate managing everything.

For the people here who went from offline to online, what was the biggest surprise for you?

The thing nobody warned you about.

Looking for a UGC / Content Creator (female preferred)(Remote)

We're a technology company creating content around AI, automation, SaaS, and software.

Requirements:

- Comfortable speaking English on camera

- Decent phone camera quality

- Can follow a provided script

- No follower count requirement

To apply:

Send a 30-second introduction video and your expected rate per video.

Students and beginners are welcome.

DM me if interested.

Looking for a UGC (female preferred)/ Content Creator (Remote)

We're a technology company creating content around AI, automation, SaaS, and software.

Requirements:

- Comfortable speaking English on camera

- Decent phone camera quality

- Can follow a provided script

- No follower count requirement

To apply:

Send a 30-second introduction video and your expected rate per video.

Students and beginners are welcome.

DM me if interested.

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I run a small agency and I’ve been looking into learning GTM + GA4 + Meta Pixel/CAPI properly.

The reason is I keep seeing people say tracking is a mess for a lot of ecom brands:

missing purchase events, GA4 not matching Meta, browser privacy messing with Pixel etc.

And I’m wondering if this is actually worth going deep into as a service or if I’m overestimating it.

Couple questions:

- Are Shopify brands actually paying for GTM/GA4/Meta CAPI setups or fixes?

- How often do you run into broken tracking in real client accounts?

- Is server-side tracking actually becoming important or do most brands just use Shopify/native integrations and move on?

- If someone spent the next month or two learning this hands-on, is that enough to start helping smaller brands or is there way more to it than it looks?

Not trying to sell anything btw. Just figuring out where to focus and whether this is a legit skill to build.

Would appreciate real answers from anyone dealing with this.

Random thought but i feel like a lot of us want to get into things like guitar (or anything creative tbh) but life just keeps getting in the way… or we just fall off after a few days and never really get momentum going.

so i’m thinking of starting a small gc for people who either wanna learn guitar or are at least interested in it — nothing intense, just a space where we can share progress, stay consistent, and not feel like we’re doing everything alone.

kinda more about building the habit and getting our act together than just “learning guitar perfectly”

if that sounds like your thing, lmk and i’ll add you

Random thought but i feel like a lot of us want to get into things like guitar (or anything creative tbh) but life just keeps getting in the way… or we just fall off after a few days and never really get momentum going.

so i’m thinking of starting a small gc for people who either wanna learn guitar or are at least interested in it — nothing intense, just a space where we can share progress, stay consistent, and not feel like we’re doing everything alone.

kinda more about building the habit and getting our act together than just “learning guitar perfectly”

if that sounds like your thing, lmk and i’ll add you

idk if this is the right place but i’ll try anyway

i’m in that phase where i just don’t wanna waste my 20s doing nothing. picked up guitar recently, but it’s not even just about guitar… more like trying to build some kind of passion and stick to it.

problem is, doing it alone gets kinda inconsistent.

so yeah, was wondering if there are any group chats/communities where people are actually trying to get better at something (could be music, fitness, anything tbh) and just keep each other in check.

not looking for anything too serious, just real people trying to do something with their time.

if you know something like that, lmk