Built the app in 3 days. Spent 3 years trying to convince people it exists.
“Built the app in 3 days. Spent 3 years trying to convince people it exists.”
That line hurts because I’ve lived a version of it.
A few years ago, I built a small app that solved a problem I genuinely had. I spent nights fixing bugs, changing buttons, improving the onboarding, and obsessing over tiny details.
When it finally worked, I showed it to a friend.
“This is actually pretty useful,” he said.
That was all the validation I needed.
I launched it.
Then… nothing.
Day one: 11 visitors.
Day two: 6.
By the end of the week, I was refreshing analytics like it was a slot machine.
I remember telling another friend, “Maybe people just don’t want this.”
He asked, “How are people finding it?”
I said, “Google… I guess?”
He laughed. “So you built a shop in the middle of a forest and you’re angry nobody walked in?”
That sentence changed how I looked at products.
I had spent 95% of my time building and maybe 5% thinking about distribution.
No audience. No SEO strategy. No partnerships. No communities. No launch plan.
The app didn’t fail because the product was terrible.
It failed because almost nobody knew it existed.
Building feels like the hard part.
Sometimes, getting people to care is harder.