First campaign copy..
What’s up guys, I’ve been involved in digital marketing and cold email for a while but took a break and just restarting now.
A question about copy, so I’m about to launch a campaign focussed on b2b ai companies (implementation consultants/vertical specific ai sass) etc i don’t have case studies yet.
I’m hoping just to launch a simple set of tests but just wondering what type of structure anyone in here would do without case studies to rely on.