u/Khatarnak19

For the last couple of weeks, one of my Google Ads campaigns has been getting way more clicks than usual , but conversions have barely changed. It used to get around 20-30 clicks a day, and now it's regularly getting over 200. At first I thought it was a good sign, but enquiries have stayed almost exactly the same. I have already checked conversion tracking, landing pages , search terms , locations and devices, and nothing obvious stands out. I am starting to wonder if I am missing something like invalid clicks or bot traffic , but I am not sure how to confirm that. Has anyone experienced something similar? What did you look at to figure out where all the extra clicks were coming from, and how did you solve it?