trying to position my ai calorie tracker around progress journey, would love feedback
hey everyone, i’m building an ios app called logly and i’d love some positioning/marketing feedback.
the app started as a simple ai food tracker:
write what you ate like a note
→ get estimated calories/macros
→ track your day
but ai calorie tracking is getting crowded fast, so i’m trying to make the stronger angle about the full progress journey.
logly tracks:
food logs
calories/macros
water
weight
body measurements
progress photos
timeline entries
shareable progress cards
my thinking is:
food logging is the input, but progress is the reason people come back.
most ai calorie apps focus heavily on the meal/photo/estimate. i’m trying to position logly more as “ai food logging + visual progress journey”.
would love feedback:
is this positioning clear?
would you lead with ai food logging or progress journey?
does the journey feature make the app feel more differentiated?
what would you test in the first app store screenshots/ad creatives?
video uses demo data/photos to show the flow.
check it out here:
https://apps.apple.com/mk/app/ai-food-tracker-logly/id6759680382