u/Minimum-Support-5060

I'm trying to build a workflow where Claude basically becomes my market research analyst.

I want to give it a list of social media accounts to follow, including brands, influencers, retailers, founders, and anyone else I care about. Then, once a week, I want it to send me a newsletter that doesn't just summarize what everyone posted, but actually tells me what's happening in the market.

For example, if three brands launch similar products, if influencers suddenly start talking about the same ingredient, or if a new trend starts gaining traction, I want Claude to connect those dots instead of just listing posts.

I'm less interested in the prompting and more interested in the infrastructure. How are you getting content from Instagram, TikTok, LinkedIn, X, YouTube, etc. into Claude? Is there a workflow or stack you'd recommend for something like this?

I'm trying to build a workflow where Claude basically becomes my market research analyst.

I want to give it a list of social media accounts to follow, including brands, influencers, retailers, founders, and anyone else I care about. Then, once a week, I want it to send me a newsletter that doesn't just summarize what everyone posted, but actually tells me what's happening in the market.

For example, if three brands launch similar products, if influencers suddenly start talking about the same ingredient, or if a new trend starts gaining traction, I want Claude to connect those dots instead of just listing posts.

I'm less interested in the prompting and more interested in the infrastructure. How are you getting content from Instagram, TikTok, LinkedIn, X, YouTube, etc. into Claude? Is there a workflow or stack you'd recommend for something like this?

Hi everyone,

I'd love to hear from people who work in market research, consumer insights, category management, or brand strategy.

Imagine you're assigned a product category you've never worked on before, and your goal is to understand the market and identify the best selling products and brands.

What does your research process look like from start to finish?

Where do you begin? How do you figure out who the market leaders are? What sources do you trust the most? Which tools do you use? How do you validate your findings when sales data isn't publicly available?

Hi everyone,

I'd love to hear from people who work in market research, consumer insights, category management, or brand strategy.

Imagine you're assigned a product category you've never worked on before, and your goal is to understand the market and identify the best selling products and brands.

What does your research process look like from start to finish?

Where do you begin? How do you figure out who the market leaders are? What sources do you trust the most? Which tools do you use? How do you validate your findings when sales data isn't publicly available?

Hi everyone,

I'd love to hear from people who work in market research, consumer insights, category management, or brand strategy.

Imagine you're assigned a product category you've never worked on before, and your goal is to understand the market and identify the best selling products and brands.

What does your research process look like from start to finish?

Where do you begin? How do you figure out who the market leaders are? What sources do you trust the most? Which tools do you use? How do you validate your findings when sales data isn't publicly available?

Hi everyone,

I'd love to hear from people who work in market research, consumer insights, category management, or brand strategy.

Imagine you're assigned a product category you've never worked on before, and your goal is to understand the market and identify the best selling products and brands.

What does your research process look like from start to finish?

Where do you begin? How do you figure out who the market leaders are? What sources do you trust the most? Which tools do you use? How do you validate your findings when sales data isn't publicly available?

Hi everyone,

I'd love to hear from people who work in market research, consumer insights, category management, or brand strategy.

Imagine you're assigned a product category you've never worked on before, and your goal is to understand the market and identify the best selling products and brands.

What does your research process look like from start to finish?

Where do you begin? How do you figure out who the market leaders are? What sources do you trust the most? Which tools do you use? How do you validate your findings when sales data isn't publicly available?

Hi everyone,

I'd love to hear from people who work in market research, consumer insights, category management, or brand strategy.

Imagine you're assigned a product category you've never worked on before, and your goal is to understand the market and identify the best selling products and brands.

What does your research process look like from start to finish?

Where do you begin? How do you figure out who the market leaders are? What sources do you trust the most? Which tools do you use? How do you validate your findings when sales data isn't publicly available?

I graduated from a low-tier university and was lucky enough to land a marketing internship at L'Oréal after interning briefly at Bosch and a few smaller brands. My internship at L'Oréal got extended, and I ended up staying for 8 amazing months.

A while ago, I moved to another GCC country and accepted a Marketing Coordinator role at a well-known fragrance manufacturing company. The work is mostly B2B and product development. I do market research, analyze trends, and help guide fragrance development by providing insights to perfumers.

The role is interesting, but lately I've been wondering if I left L'Oréal too early. Part of me thinks I could have stayed longer, possibly entered a graduate/trainee program, and eventually secured a full-time role on the brand side.

My long-term goal is to work in beauty brand management. Will experience in fragrance development, trend forecasting, and market research help me eventually move into Assistant Brand Manager or Brand Manager roles? Or am I moving further away from that path?

Would you stay in my current role for a few years and build experience, or try to get back into the brand side of the beauty industry sooner?

Would love to hear from anyone in beauty, fragrance, FMCG, or brand management.

I graduated from a low-tier university and was lucky enough to land a marketing internship at L'Oréal after interning briefly at Bosch and a few smaller brands. My internship at L'Oréal got extended, and I ended up staying for 8 amazing months.

A while ago, I moved to another GCC country and accepted a Marketing Coordinator role at a well-known fragrance manufacturing company. The work is mostly B2B and product development. I do market research, analyze trends, and help guide fragrance development by providing insights to perfumers.

The role is interesting, but lately I've been wondering if I left L'Oréal too early. Part of me thinks I could have stayed longer, possibly entered a graduate/trainee program, and eventually secured a full-time role on the brand side.

My long-term goal is to work in beauty brand management. Will experience in fragrance development, trend forecasting, and market research help me eventually move into Assistant Brand Manager or Brand Manager roles? Or am I moving further away from that path?

Would you stay in my current role for a few years and build experience, or try to get back into the brand side of the beauty industry sooner?

Would love to hear from anyone in beauty, fragrance, FMCG, or brand management.

I graduated from a low-tier university and was lucky enough to land a marketing internship at L'Oréal after interning briefly at Bosch and a few smaller brands. My internship at L'Oréal got extended, and I ended up staying for 8 amazing months.

A while ago, I moved to another GCC country and accepted a Marketing Coordinator role at a well-known fragrance manufacturing company. The work is mostly B2B and product development. I do market research, analyze trends, and help guide fragrance development by providing insights to perfumers.

The role is interesting, but lately I've been wondering if I left L'Oréal too early. Part of me thinks I could have stayed longer, possibly entered a graduate/trainee program, and eventually secured a full-time role on the brand side.

My long-term goal is to work in beauty brand management. Will experience in fragrance development, trend forecasting, and market research help me eventually move into Assistant Brand Manager or Brand Manager roles? Or am I moving further away from that path?

Would you stay in my current role for a few years and build experience, or try to get back into the brand side of the beauty industry sooner?

Would love to hear from anyone in beauty, fragrance, FMCG, or brand management.

I graduated from a low-tier university and was lucky enough to land a marketing internship at L'Oréal after interning briefly at Bosch and a few smaller brands. My internship at L'Oréal got extended, and I ended up staying for 8 amazing months.

A while ago, I moved to another GCC country and accepted a Marketing Coordinator role at a well-known fragrance manufacturing company. The work is mostly B2B and product development. I do market research, analyze trends, and help guide fragrance development by providing insights to perfumers.

The role is interesting, but lately I've been wondering if I left L'Oréal too early. Part of me thinks I could have stayed longer, possibly entered a graduate/trainee program, and eventually secured a full-time role on the brand side.

My long-term goal is to work in beauty brand management. Will experience in fragrance development, trend forecasting, and market research help me eventually move into Assistant Brand Manager or Brand Manager roles? Or am I moving further away from that path?

Would you stay in my current role for a few years and build experience, or try to get back into the brand side of the beauty industry sooner?

Would love to hear from anyone in beauty, fragrance, FMCG, or brand management.

I could really use some career advice because I've been questioning one of the biggest decisions I've made so far.

I graduated from a pretty low-tier university and honestly never expected to get opportunities at major companies. Somehow, I managed to land a marketing internship at L'Oréal after previously interning at Bosch for a month and doing internships with a few smaller brands.

My time at L'Oréal was incredible. I started as an intern, got my contract extended, and ended up staying for 8 months. I learned a ton, worked with amazing people, and for the first time felt like I was building a real career in the beauty industry. Looking back, I genuinely loved it there.

The reason I'm posting is because I left.

I moved to another GCC country and accepted a role as a Marketing Coordinator at a very well-known fragrance manufacturing company. The company is respected in the industry, but the work is quite different from what I was doing before. It's mostly B2B and product development. I spend a lot of time doing market research, identifying trends, analyzing launches, consumer preferences, and helping guide fragrance development by providing insights to the perfumers.

It's interesting work and I'm learning a lot about fragrance creation and the technical side of the industry, but I'm no longer on the brand side. I'm not working on consumer-facing marketing, brand strategy, campaigns, launches, social media, etc., which is what originally attracted me to beauty marketing.

Now I'm wondering if I made a mistake by leaving L'Oréal.

Part of me thinks that if I had stayed longer, maybe I could have eventually entered a trainee program or converted into a full-time role. I know nobody can predict what would have happened, but I can't stop thinking about it.

My main question is:

If my long-term goal is to become an Assistant Brand Manager or Brand Manager in the beauty industry, is my current role still a good path? Will experience in fragrance development, trend forecasting, market research, and B2B product development be valued by beauty brands later on? Or am I drifting further away from the career path I actually want?

Would you stay in this role for a couple of years, build expertise, and then try to move back to the brand side? Or would you start actively looking for opportunities with beauty brands as soon as possible?

I'd especially love to hear from anyone working in beauty, fragrance, FMCG, or brand management who has made a similar transition.

Thanks in advance.

I have been having bouts of social anxiety that I want to address by taking improv classes, I am wondering if there are any classes in Riyadh?

I have been having bouts of social anxiety and want to work on it using improv, are there any improv classes in riyadh?

I’m starting a new role as a Marketing Coordinator for a fragrance manufacturer, and I’m trying to better understand the industry from the inside.

My background is more on the marketing, consumer insights, and brand strategy side, but fragrance feels like a very different world because it sits between creativity, product development, sales, evaluation, and technical teams.

For anyone working in fragrance, beauty, FMCG, or with fragrance houses, what should I expect day to day?

I’d love to understand things like how fragrance briefs are created, how marketing supports perfumers/evaluation teams, what skills matter most early on, what mistakes to avoid, and how someone in a coordinator role can add real value and grow quickly.

Any advice, resources, or industry tips would be really appreciated.

How have you used Claude in marketing, especially for market research, product development, or consumer insights?

Have you automated any workflows around surveys, social listening, competitor research, or product briefs?

Hey everyone,

Just started a new role as a Marketing & Evaluation Coordinator at a global fragrance house (we create scents for brands, not sell directly).

Coming from a major beauty company where I was more on the marketing/content side (influencers, campaigns, data, etc.), and this role feels like a shift. It’s more insight-driven, working with perfumers, building concepts, and putting together presentations for clients.

I’m excited but also very aware this is a different game, especially being on the B2B side and closer to product creation.

I want to actually stand out, add value, and make a difference

For anyone in fragrance, beauty, or luxury:

what should I really focus on in the first few months, what separates people who grow vs stay average in roles like this, and what are common mistakes to avoid?

Would genuinely appreciate any advice.