Stuck at 1-2 phone sales a week. How do I scale?
I’ve been running an online iphone reselling business for about 2 months. We sell through WhatsApp and social media, mainly TikTok, Instagram, and Facebook. We’re currently selling around 1-2 phones per week. Most of our sales have actually come from referrals and people in our existing network. TikTok is bringing us decent traffic and people are messaging/calling us on WhatsApp, but almost none of those leads are converting into sales. We have two people helping with sales/customer service, and one also handles deliveries. Customers usually want to physically see the phone before buying, so sometimes we have to deliver it twice if they don’t buy immediately. I’m trying to figure out where the bottleneck is. Is it lead volume, conversion, trust, follow-up, the delivery/inspection process, or something else?
My current ideas are posting more frequently, creating more social accounts, or adding another salesperson/referral source.
For people who have scaled small retail/reselling businesses, what would you focus on first? How would you find the bottleneck and increase sales from 1-2 phones a week to something significantly higher?