Is technology the root cause of the shift towards individualism?
Not sure if correct sub. Feel free to delete
The way I see it, a lot of the archaic collectivist social norms such as abrahamic religious traditions or Confucian filial piety that young people rebel against were formed during a time when they actually made sense.
Back then, productivity per individual was very low. Teamwork of some kind was essential to basic survival. People existed in relationships out of necessity that would today be easily labeled "toxic codependent". This is especially obvious in Confucian, rice farming civilisations like China.
Nowadays, productivity per individual has increased due to technological advances to the point where it should be very easy to merely survive (absent the artificial scarcity under capitalism), so people start prioritising higher needs like esteem.
At a local level, it is possible for a few people out of a population to co-operate to increase the esteem of all individuals in the local group. But at the population level, esteem is fundamentally "What percent of people are you better than?", so it's a zero sum game. In this environment, there's very little incentive for collectivism.
Am I onto something here? Is there any research on this?