Where are the clients who aren’t looking for the cheapest option? And does cold email still work in 2026?
We’re a small two-person design and dev studio, coming up on our first year.
With AI, more small businesses just do it themselves now. We’re trying to find the ones who still want it done properly and right now we’re doing outreach to reach them. It’s early and I’d rather learn from people who’ve been at this longer than keep guessing.
A few things I’d like to know:
- Where do your better clients come from - outbound, referrals, partnerships, inbound?
- Does cold email still work in 2026 or has AI-written outreach killed it?
- How do you open a first message with something specific you noticed on their site or straight to what you offer?
- Do you attach an example or a mockup or is that a waste of time?
- How many do you send a day?
- Any tools you’d recommend?
Happy to share what we’re sending if it’s useful to pick apart. Thanks 🙏🏻