Nashville videographer market is changing fast and I want to have an honest conversation about what that means for freelancers
Nashville has gone from a market where video production was almost entirely music-focused to one of the faster-growing corporate and brand content markets in the country and the freelance landscape is adapting in real time.
The upside is that there's more work and more variety than there used to be, corporate clients who wouldn't have considered Nashville a production hub five years ago are now comfortable shooting here because the crew quality and infrastructure have genuinely developed.
The challenge is that the market is in a transition period where the rates and professional norms are still catching up to the volume and quality of work being demanded, and freelancers who came up in the music video world are learning corporate production expectations on the job, sometimes to the frustration of clients who expected a more polished professional process.
I've been doing corporate work with beverly boy productions in the Nashville market among others and the thing that's helped is working with companies that have established corporate workflows rather than ones adapting music video processes to corporate briefs, the difference in how the client relationship is managed is significant.