u/bookflow

Looking for some tips.

I first used couchsurfing back in 2014 in Brazil and I love my experience I've made long life friends with the host since then and I've had many good experiences but I haven't used them since to be honest but the reason why I'm making this poses because I just got an email literally more than 10 years ago since I last used the platform about what's new and what's different and I feel like they've missed the mark I feel like they lost their brand identity and I feel like they lost a positioning the product really I just don't get what's going on they seem lost as a platform.

Like the website looks like AI slop, their career page is nearly unfindable and I don't know how this be saved like what happened to this website?

I've been thinking about a weird gap in SaaS marketing.

You have SEO people optimizing Google.

Content people producing articles.

Social people managing LinkedIn/X.

Community people working Reddit.

And now people are tracking whether their company shows up in ChatGPT, Claude, Perplexity, etc.

But who actually owns the whole thing?

Because the underlying problem seems to be the same:

When someone asks a question related to the problem your company solves, how do you increase the odds that your company, expertise, or point of view becomes part of the answer?

That requires pulling knowledge out of founders/employees then turning it into genuinely useful information, distributing it across the places people actually ask questions and finally measuring whether it gets discovered/cited/recommended.

I've been calling this role an Answer Engineer.

Not sure if that's the right name, but I think the function is becoming real.

my question

Build these two last night:

https://ruta-phi.vercel.app

https://cited-bice-eta.vercel.app

https://preview.redd.it/j4s9h59oouhh1.png?width=736&format=png&auto=webp&s=2dac278c255369036486156c72ec7322753bb33e

https://basecamp.com/

https://preview.redd.it/qtqtanngbaod1.png?width=1802&format=png&auto=webp&s=d8c64c7928b177b0604c12b83521b9c7d97f6ea3

If you're having trouble figuring out what to say, this is what you say.

Whenever I want to write copy for an email or a home page and I am stuck, go here.

This copy teaches you how to speak to potential customers.

All you have to do is reverse engineer it slightly:

1. your company name
2. your ideal customer
3. their problem
4. your solution

That's it!

Overtime you can get more of a feel for what you need to do and you improve as a writer without AI.

Every book that gets scanned disappears from the physical world permanently. The knowledge survives only as training data inside a system no one can hold, browse, or resell.

What used to sit on a shelf for centuries now exists as weights in a model that might get deprecated next quarter.

This is called Project Panama.

I've been nomading since 2013 and it was one of the coolest things you can collect as a souvenir. Now half the time you just scan your face, walk through a gate, and that’s it.

https://preview.redd.it/f71uhd5lpvdh1.png?width=984&format=png&auto=webp&s=aa114c8d323d818040ac7b5471a9159d9e8d6663