[ON] lead gen when you're already stretched thin - what's actually working
Running a small consulting practice on the side of my main work and lead gen is, honestly, the thing I keep putting off because it feels like a full job in itself. Tried doing the whole multi-channel thing for a bit, content plus ads plus LinkedIn outreach all at once, and it just fell apart because I didn't have the time to follow through on any of it properly. Ended up scaling back to one channel and one landing page with a simple follow-up sequence in a CRM, and that's been more consistent than doing everything half-heartedly. For context I'm using something lightweight like HubSpot's free tier or Pipedrive, nothing fancy, just enough to track leads and automate a couple of touchpoints. The thing I keep hearing from other small operators is that referrals and warm, outreach still punch way above their weight compared to cold stuff, especially when you're time-limited. Makes sense when you think about it, conversion is better so you need less volume to get the same result. That said I don't think multi-channel is dead, it just seems to work better when it's, tightly scoped rather than trying to run everything at once with no real system behind it. One thing I've been paying more attention to lately is owned channels, email list, SEO, directories, stuff where rising ad costs and privacy changes don't suddenly tank your reach overnight. Feels more sustainable for a small practice. Curious what's actually working for people here in Canada, especially if you're running something with under 10 people. Are you doing any paid ads or mostly organic and word of mouth?