Recently, Google said llms.txt won’t help citations. So why are GEO tools still recommending it?
Google recently said that having an llms.txt file won’t help your Google Search rankings.
But I still see it near the top of a lot of AEO/GEO checklists:
- Add llms.txt
- Make your site AI-readable
- Submit content for LLM crawlers
- etc.
I'm starting to wonder if we're optimizing for things that are easy to check rather than things that actually influence whether an AI recommends a brand.
Has anyone here actually seen a measurable difference after implementing llms.txt?
I know adding llm.txt is advisable to help LLM pick the website, but is it necessary? Is there any relevant data?