I tried at least 20+ AI visibility tools for my brand in the last 2 weeks. Each gives different answer. WTH!!! At this point, should I build the tool myself?
I spent 5+ years in content and SEO. worked across B2B and B2C SaaS. I know how to structure content, I know how search works, I've written for enough brands to know what "good" looks like.
So when AEO and GEO is getting the hype, I spent the last two weeks testing whatever tool I could find, at least 20 of them.
and here's the thing:
every single tool gives me a different visibility score for the same brand. Not slightly different. Wildly different. :D
One tool says 67, another says 23, another says I'm not being cited at all.
I don't know what they're measuring. I don't know how they're generating the questions they send to LLMs. I don't know if they're running one query or ten. I don't know which models they're actually hitting.
and if I don't know that, how am I supposed to trust the number?
if you've been following me here, you'll know I've been playing with AEO/GEO for a while. Every Redditor, like me, found inconsistent scores, no transparency on methodology, no actionable output. Just a number that means nothing.
At this point I'm genuinely wondering: Should I just build the tool myself?
I know what I want from it. I know what questions matter. I know what actionable output looks like for a content team and after reading this community's feedback for weeks, I think a lot of you know exactly what's missing too.
What's the one thing you hate most about the AI visibility tools you've tried?