Disappointed in You, Govee
For as long as I’ve known of their existence, Govee has been a staple in my house. Not just because I love their products or that their customer service is top notch, but their rewards program was so good and actually “rewarded” their customers for regularly visiting and buying through their website vs online retailers. The discounts were significant enough to make you feel like you were getting a deal. You were rewarded not just for buying the products but also installing them on your account and sharing with the community.
Then I got an email this morning… it was from Govee about their “new and improved” rewards program. For people who aren’t aware how businesses work, whenever they overhaul their rewards programs, it’s NEVER for the consumers benefit. Seems as though the only overhaul now is spending more money to get less rewards. The only discount you get now is after you’ve spent a significant amount of money (and you better use those rewards points within a year now or they’re gone!). I also lost every bit of rewards I had before the overhaul, which I regularly used to get a pretty good discount on their products. Just wiped away with no recourse for recovery.
Shame on those in charge. Brand loyalty is only fostered through good products, good will, and good service. But in the name of making more money, they decided to spit in the face of those of us who stayed loyal. Just another company continuing the capitalist cycle to the top. Im sure the IPO will be coming any day now.