People compare my yoga studio pricing with gym memberships and I don’t know how to justify the difference
I understand why they compare the two but both the setups are very different. My batches are smaller, I correct postures personally, plan the flow and try to give each student proper attention. Since I can only take limited students in each batch, pricing too low just to match gyms can make it harder to scale the studio sustainably and this also would leave me with no profits, not even break even. I am at a position where I am handling all the admin and teaching work to keep costs down and grow my business in next few months.. so when people push back on price, all this really discourages me and a part of me starts to worry that what if people stop enrolling to my classes!
If you sell something capacity-limited, how do you deal with people who say that you're too expensive and keep comparing it to something which is not at all relevant?