The lackluster guest list is a result of Leftfield Media being cheap?
So I was talking to an organizer of a large west coast con, who I’ll refrain from naming due to privacy reasons, about the lackluster line up of Anime NYC and they speculated that it’s not because of scheduling issues due to the proximity of other cons like Anime Expo, but it’s simply a matter of ANYC’s organizers being cheap. They said that there’s so much talent in the industry that hasn’t been booked, so it should have been easy to book more people. The belief was that the lack of guests is a result of them wanting to rake in more profit.
For those who are unaware, bringing in quality guests is costly for the organizer. The more notable guests often have a flat booking fee as well as a guaranteed minimum, where the Con pays out the difference in sales if the guaranteed minimum is not met. Cons rarely get a cut of the sales made by the guests from autographs or photos, and when they do, it’s minuscule, so their revenue mostly comes from ticket sales. With that in mind, it’s important to note that Leftfield Media (ANYC’s organizer) is a for profit company owned by private equity, while a lot of the bigger Anime cons are often run by nonprofits, including Anime Expo & Otakon.
We spent a bit of time cross-referencing the guest list between Anime Expo & Otakon, and while their guest list is indeed robust, there’s no way that’s the entire talent pool that was available. Anime is an industry that goes back a 100 years, it’s impossible for two cons to book everyone. My conversation with the organizer finished off with them chuckling, showing me a photo of the people who run Leftfield Media, and asking “Do these look like Anime fans to you?”
What do you think, is it simply a matter of ANYC’s organizers being cheap? I’m sure we can all rattle off a ton of names that have not been booked for anything these past 3 months, so I don’t believe the proximity to other cons being the reason for the lack of guests hold water.