Hit 15K followers on LinkedIn today. Took 2 years. Here's what actually moved the needle.
Not going to pretend this happened overnight. It took 2 years of posting 4 times a week to get here.
When I started I was doing everything manually. Writing posts, scheduling them, sending connection requests one by one. I was also building Bearconnect at the same time which is a LinkedIn tool. So yes I was doing manually what my own product was supposed to automate. Classic.
The first year was mostly shouting into the void. A few likes, mostly from people I already knew.
What actually changed things:
Posting personal stuff. My founder journey, the dark days, burning through savings. Those posts got 10x the engagement of any tips post I wrote.
Consistency over everything. I didn't go viral. I just showed up. The algorithm rewards you for not disappearing.
Combining content with outreach. Posting builds trust. Outreach starts conversations. Doing both at the same time is what actually generates leads. When someone gets a message from me and checks my profile, they see I post 4 times a week. That changes how they respond.
For the past 6 months I've been doing all of this through Bearconnect. I use my own tool to grow my own tool. The content gets scheduled, the outreach runs in the background, and I check one inbox for all replies.
For anyone building in public - keep going past the first year. That's where it compounds.