Got hit by a copyright troll (BVIRAL) for $4,000 and Meta deactivated my Instagram account.
Hey everyone, I wanted to share a crazy situation I’m currently dealing with regarding Instagram/Meta, DMCA strikes, and a viral licensing agency. If you are a creator who reposts or curates content, you need to read this because these agencies rely on you not knowing copyright law.
The Setup: Recently, our business Instagram account got hit with multiple copyright strikes all at once from a licensing agency called BVIRAL (via their enforcement arm, IPSHIELD). Meta’s automated system instantly flagged me as a "repeat infringer" and deactivated my account which we run ads on for over a decade.
BVIRAL emailed me demanding a $4,000 for 3 videos "settlement" to retract the strikes. They told me they had "registration documentation" with the U.S. Copyright Office and that they don't negotiate. Pay the $4,000, or lose the account forever.
The Loophole (How I caught them): I asked them for proof of their copyright. They sent me their U.S. Copyright Office documents, hoping I would just see the official seal and get scared. But when I actually read the paperwork, their claim status was listed as "PENDING."
How I fought back: Because they only had pending applications, they had zero legal leverage to actually take us to federal court. Their only leverage was bullying me with the Instagram account suspension. So, I went over their head.
I filed formal DMCA Counter-Notices directly with Meta. Under the DMCA, when you file a counter-notice, the reporting party has exactly 10 to 14 business days to prove to Meta that they have filed a federal lawsuit against you. If they don't, Meta is legally required to restore your content.
In my appeal to Meta, I literally attached BVIRAL's own "Pending" paperwork and stated: "The reporting party only holds pending applications and lacks the legal standing to file the federal lawsuit required to uphold this DMCA takedown."
Where I am now: I am currently waiting out the 14-day clock. Because Meta's bot deactivated my account for the simultaneous strikes, I had to reply to the deactivation email letting the human IP team know that the underlying strikes are legally disputed.
Since BVIRAL can't legally sue me with a pending application (and wouldn't spend $20k in lawyer fees over an IG reel anyway), they will be forced to let the 14 days expire. Once it does, Meta has to clear the strikes and restore my account.
The Takeaway: If a licensing agency hits you with a strike and demands thousands of dollars, ask for their issued U.S. Copyright certificates. If they only have a "Pending" application, they are bluffing. Don't let them extort you, and don't be afraid to use the DMCA Counter-Notice process to call their bluff.
Has anyone else dealt with BVIRAL or IPSHIELD before? I’ll post an update once the 14 days are up and my account is restored!
TL;DR: Copyright agency hit me with strikes and demanded $4,000 to save my IG account. I realized their copyrights were only "pending," meaning they can't legally sue me. I filed DMCA counter-notices using their own paperwork against them, and now I'm waiting out the 14-day clock for Meta to restore my account.