Reputation Mgt- To Trust or not to Trust
Reputation management can also be called reputation repair. Management assumes their is or maybe a small problem, it might get bigger or some form of preventive maintenance so there is no problem in the future. By my own definition, reputation, repair is repairing a bad reputation.
How bad matters in there are techniques. The most popular technique talked about amongst well-known RM people is is to, “bury it” amongst either neutral or positive links. That all depends on the level of “bad“. A person or entity marketing, and selling product(s) or service(s) who had no reputation issues with a complaint or a few or some issue. It’s usually easily repairable. Maintenance to prevent something like this from happening is usually also easy.
But the links, website(s), image(s), video(s), etc appearing either searching for your offer or directly searching the name of your company or your personal name, if it’s a personalized business reputation matter. Greatly.
Example 1: A restaurant most everyone likes, many love, but there was some issue with a few people getting sick. Or an employee with bad attitude. A few patron made complaints online somewhere. That’s easy to bury, especially with something like Google reviews especially or Yelp. Resolving the issue, then motivating your clients to leave good reviews can resolve it. Especially if they’re inclined to write details about how good the food and service is. There are many other things to be done, positively and honestly to bury a few complaints. Especially if the restaurant is truly credible.
Example 2: A law firm handling divorces who have a neutral or decent reputation. They do what many divorce lawyers do; in fleet, the problem, inflame those involved to create animosity between the participants. That’s a bad thing however it’s not necessarily unacceptable depending upon many things like the jurisdiction and their relation of them to local authorities. But it is wrong and we know that. One or just a few clients catch some of their efforts to create a bigger and more expensive case then expected. They complain to local authorities, various complaints websites, comment in Facebook, posting facts and documents that display this manipulative behavior. That’s a lot harder to bury or repair. Although it can be done with creative measures. I should know. I was involved in this.
If any issue goes to court, adjustment to made or something illegal was done to and otherwise productive or positive organization that does do a good job elsewhere, something like this can really hurt revenue. Not Justin law firms, of course, but in any type of a business.
Many links that come up before your name when searching it or when searching relevant too your business are soft or easier to bury. Others are more powerful, especially big news, media and government links.
Burying these things may take a very long time and can even be impossible. If they’re strong enough or if there are a larger number of them. This can be done, I know how to do it because I’m doing it right now with myself. It’s working out well because I’m helping a lot of people. I’m not in this business, but I may be.
My personal and business issues are very hard to solve. They’re not 100% resolved, but they will be. Why? How?
Simple. By helping people in similar situations. It helps me in many ways; not just personally. I’m getting better at it. Legitimately. Honestly. Measurably. I’ve done this for a few others. Decent people with thorns in their sides. Financially very costly. In my case, it’s more than money. It’s just my personal reputation amongst all friends, family, cohorts, associates, who just know me. Correcting the issue by coming clean with it is part of it, but it’s much more than that. Now some entities are requesting my advice.
It’s just a great feeling just being who/what I am, always was, not what media, government displayed. I’m getting correctly recognized, helping others and just sharing publicly at this point.