What’s the threshold you’d need to hit to go all in on your startup?
Example: say you hit $5k MRR within 2 months of launch. Drop everything and run or wait for those month 4 retention numbers?
I've been building a motion design tool (with Claude) and added an MCP server so Claude can drive the editor. I gave it one of Spline's launch videos as inspo and asked it to make one for my product in that style. This was the output.
The best part is this is NOT generated video. Claude draws the layers, adds images, writes the text, so it's all fully editable by you if something doesn't feel right.
The thing that made it actually work: after each edit it renders stills of its own frames, looks at them, and fixes what reads wrong. Without that loop the output was confident garbage.
Happy to answer questions about how the MCP is structured or the tech behind the product / how it was built!
I know its not 1:1 but I'm pretty happy with how this came out remaking it from scratch. What do you guys think?
I find that remaking top tier motion like this is such a good way to learn!
Now that we've all had some time to use Figma motion, what does everyone think about it?
I know around launch everyone was saying stuff like "RIP After Effects" but thats obviously not the case.
However, how do you actually see it fitting into your workflow or what not? How/what will you be using it for?
I found myself wanting Linear release videos for my own products. However, learning After Effects is a slog for this, and I didn't want to hire an agency for $10k.
Linear's videos are the gold standard for product motion, so I rebuilt one of theirs in Raylight to see how close I could get. Everything above is text, shapes, and screenshots animated on a timeline in the browser. I'll link to the original video in the comments.
You can use this exact video as a template for your product: raylight.app/community
Agencies charge a fortune for product motion graphics and After Effects takes forever to learn. So I built Raylight. Animate text, shapes and product shots on a timeline, tune the easing, export. Runs in the browser, no install.
Build videos like the one here by yourself in minutes.
The clip above was made in it. Try it: raylight.app
Solo founder here. Raylight is a browser tool for making motion design videos, the kind of animated product videos brands pay agencies thousands for.
Just launched two ways to earn:
Sell templates and keep 100%. Design a video template once, buyers customize it for their product. You set the price. Marketplace is brand new, so early creators get the best spots with zero competition.
Referrals. Your templates carry your referral link. When someone signs up through it and subscribes, you get 50% of their subscription for 12 months. So one template pays on the sale plus a recurring trail.
You need design taste, not After Effects skills. The tool handles the technical side.
The video explains more. It was made within Raylight by me.
Happy to answer questions.
I just launched Raylight. It lets SaaS founders build beautiful product motion graphic videos in minutes. Think After Effects but way easier, in the browser, and opinionated for SaaS videos. Like I said within the first week got to over $1.5k MRR and over 600 users and growing fast.
I’m looking for someone who can take on the growth engine and 10x those numbers easily. Marketing is not my strong suit. I need/want to stay focused on design and development.
Interested in someone who has experience in the design tool space.
Launched my side project a few weeks ago and one video took me from zero to over $1.5k MRR in a week.
I built Raylight, a motion design tool for making product/launch videos without paying an agency a fortune or struggling through learning After Effects. This video was made in it. That was the whole launch plan.
Small numbers for a lot of people here, but I've had side projects sit at $0 MRR for months, so I'm pumped.
What's I think actually working is polish. In the era of AI slop, a product that looks professional stands out more than ever. Also, using my own product every day made it 10x better.
I built this for marketers. Every single paying customer is a hobbyist or solo founder. Not one enterprise email in the list. So now I'm going all in on making it easier instead of more powerful.
If you're launching something, that's literally what it's for. Free to try at raylight.app
Anyone else completely whiff on who their customer was?
TLDR: posted a launch video for my side project, went from zero to over $1,500 MRR in a week, and the customers turned out to be a completely different group than who I thought would want this product.
Some context. I built a motion design tool (think making product/launch videos without an agency or After Effects). No budget, no audience, no marketing experience. My entire launch plan was one video I made in the tool itself.
The numbers, since I hate vague posts:
I know these are small numbers relative to what other people are doing but I'm pretty pumped with the progress so far. I've had MANY side projects that were/are still at $0 MRR after months.
Here is my honest take on what is helping:
I built this for marketers making launch videos. The people actually paying are hobbyists and solo founders making videos for their projects (I'm pretty deep in the React Native community, so a lot of mobile app devs loved the 3d device frames). Not one enterprise-looking email in the customer list. The goal was to lower the barrier to entry for solid motion design, and now I'm going all in on making it even easier to use because of this.
Has anyone else thought they figured out their ICP but it turned out to be totally different?
A few weeks ago I shared Raylight here. Raylight lets you build beautiful product videos in minutes. By far the most common request was AI, so I added it.
Honestly, design (especially motion) is one of the few things AI is still not very good at.
So, I took a different approach when building it: the AI only controls the knobs and sliders. No image or video generation. It can draw shapes, more your images around, or add text, but you have the final control. This way it produces MUCH better results, it's cheaper, and you can tweak everything after.
Here's a video I made almost entirely with the in-app AI. I just tweaked a few things to my liking.
Try it free at raylight.app
A few weeks ago I posted Raylight here, a browser tool for making product motion graphics. The most requested feature by far was AI, so I built it.
Videos like this usually mean hiring an agency or grinding through After Effects. Now you describe the video and an agent builds it: shots, text, animations, easing, camera moves. It's not text-to-video generation, it works on a real timeline, so everything stays hand-editable. Prompt, then polish.
Try it for free at raylight.app
I'm curious how AI has actually made its way into your day to day design work (or hasn't).
What I wonder:
I've tried the in-app Figma agent and find it to be very hit or miss, but feel like I should be using it more and getting better results. Or maybe I should just stick to hand made designs idk. If anyone has a solid workflow they have discovered I'd love to hear it.
Hey PH,
I've always wanted to launch on PH and finally have the chance to do so! I'm pretty excited about this launch and hope it will help to reach out to the right people.
Would really appreciate any support of feedback.
The video in this post was made 100% in Raylight. It allows anyone to create beautiful product videos in minutes for free.
Hopefully, someone here finds it useful for their next launch!
App Store videos and demo clips are a pain. Agencies charge a fortune and After Effects takes forever to learn. So I built Raylight. Drop in a screen recording, wrap it in a 3D device frame, animate it on a timeline, tune the easing, export. Runs in the browser, no install.
The clip above was made in it.
Static screenshots get scrolled past. A few seconds of motion makes people actually stop and look at your launch, your landing page, your ads.
Problem is that usually means hiring an agency for 10k or learning After Effects. Built Raylight so you can just do it yourself. Browser based, drop your product shots on a timeline, add cinematic effects, and export. The film above was made 100% in Raylight just animating shapes and images.
Debugging React Native sucks compared to regular React.
About a year ago, I got so fed up with it that I built a tool to solve my own problem and created Limelight, a free and open-sourced dev tool to help debug and increase performance.
From one app, it lets you track rendering, network requests, state change (redux/zustand), and logs. Also, you can connect the same SDK to your server and see the full lifecycle of any given network request.
There's also an MCP server, so you can let your AI see all of your app's runtime data if you don't want to download/learn a new app.
Its 100% local, no data leaves your machine, and can be set up with one line of code.
So far it's at ~5k weekly downloads, would love a star on GH if you find it useful!