At what revenue stage does hiring an SEO agency actually make sense?
Honest question from someone who's been doing SEO by themselves since we launched.
I'm at $130K ARR, B2B SaaS in a very niche space. I've been doing keyword research and writing content myself. It's working, slowly...I'm ranking for a handful of terms. But as a founder doing marketing at 11pm and something has to give.
The math I'm at...does it make sense to spend $2K/month on some SEO agency at this stage, or is it still too early? Don't have a dedicated marketing hire yet....only a freelancer who works task basis.
For founders who've made this call…what was the trigger point? What stage were you at? And did you hire a generalist agency or one that specialised in B2B SaaS SEO specifically?
Need some suggestions/retrospections